Thursday, July 12, 2018Subscriber update6 likes

How to use the new coupons feature

Attention Substack publishers: we’ve noticed a tactic that can help convince more people from your free signup list to become paying subscribers. The idea is to offer a discount to help them get started. Here’s the formula we’ve seen work well: Come up with a reason to offer a discount, such as a special occasion or event. For example, a Christmas special.