How to use the new coupons feature

Attention Substack publishers: we’ve noticed a tactic that can help convince more people from your free signup list to become paying subscribers.

The idea is to offer a discount to help them get started. Here’s the formula we’ve seen work well:

  1. Come up with a reason to offer a discount, such as a special occasion or event. For example, a Christmas special.

This post is for paying subscribers