Ads vs subscriptions: Where does podcasting's future lie?

Our CEO, Chris, recently appeared on the Y Combinator podcast to discuss why subscriptions make sense for podcasts, just as they do for newsletters.

Some key quotes from Chris:

“The podcast market that can be supported by advertising is small and sad compared to the audio market that could be supported if we had an effective way to pay for it.”

On direct relationships between publishers and subscribers:

“People love that, both the audiences that feel like they have this direct human connection, and the creators that feel like they have this sort of unmediated thing where they’re answerable directly to their audience, where they get to have intellectual freedom, where they get to be as weird as they want.”

And, just in case you’re interested, here’s how to use Substack for podcasting.

Photo by Claus Grünstäudl on Unsplash