On Substack

Share this post

Substack’s most powerful feature is growth

on.substack.com
News & Views

Substack’s most powerful feature is growth

Publish with us, get a world-class growth team

Sep 29, 2022
250
114
Share this post

Substack’s most powerful feature is growth

on.substack.com

Substack makes money only when writers make money, which means we have a very strong incentive to help writers grow their revenue. Happily, we’re now in a position where Substack can drive growth for writers without them having to think about it (unless they choose to). Growth can happen magically in the background.

Today, the Substack network is driving more than 40 percent of all subscriptions across the platform, and 12 percent of paid subscriptions. That means you essentially get readers and money for free just by publishing on Substack. 

This effect is coming from Substack network features, including Recommendations, our human-powered system that helps writers suggest other writers to their readers via the subscribe flow, on their homepages, and automated emails. (Read more about Recommendations.)

Twitter avatar for @lennysan
Lenny Rachitsky @lennysan
Wild. Substack now drives 10% of my paid subscriber growth (covering their fees 👌), and *72%* of my free subscriber growth. Network effects in action 🚀
Image
Image
5:42 PM ∙ Aug 31, 2022
130Likes7Retweets

On top of this existing network effect, however, we’ll be driving further growth through an ever-improving list of features. None of them require the writer to be marketing savvy, and none rely on clickbait or salacious packaging. We have a team of world-class engineers, designers, and data scientists working on these efforts day in and day out, laser-focused on helping writers grow. 

Here are some examples of new and recent efforts to fuel growth for writers:

  • We acquired Yem, a startup that helped newsletter writers grow their mailing lists and paid subscriber bases through smart email marketing. We’re building the magic of Yem into Substack. 

  • Referrals. We recently launched a Substack-native version of referrals, through which paid subscribers can give their friends a one-month gift subscription to a publication they love. (Read more about Referrals.) 

  • Post-page conversion experiments. Post pages are a huge source of traffic and are often an entry point for new readers. We’re testing different subscribe prompts to encourage new or casual readers to subscribe to your Substack, and seeing very promising early results.

Twitter avatar for @GergelyOrosz
Gergely Orosz @GergelyOrosz
Every now and then I get asked if I would be better off not hosting my newsletter on Substack - charging 10% of paid subs - but on a cheaper provider? Right now, the Substack network brings in ~10% of new paid subs (and ~70% of free ones!). Pretty incredible numbers:
And the Substack network effect
6:06 AM ∙ Sep 1, 2022
79Likes3Retweets

We’ve also just launched an early beta of Substack Boost, our most energetic investment to date in helping writers accelerate their growth. To start, if a publication turns on Boost, we’ll use data to automatically show discounts and special offers to readers at appropriate moments to maximize revenue. (For example, we may extend a discount to a reader when they are deciding to cancel a paid subscription.) We expect the details of Boost to evolve over time, but to always be aimed at helping writers grow their audiences and earnings.

Turn on Boost

In all these cases, the writer is always in charge. If you don’t want the Substack system sending marketing emails on your behalf, you can opt out. If growing your mailing list isn’t a priority, you can turn these features off. 

But if you do want our benevolent robots to help you make money and grow your reach, then you can unleash them with the click of a button. 

We’re excited about this work and continuing to explore ways to help writers thrive. Come grow with us. 

Start a Substack

Twitter avatar for @Noahpinion
Noah Smith 🐇🇺🇦 @Noahpinion
I think a substantial part of the massive acceleration in my Substack reader growth has come from the new recommendation feature. I'm always getting notifications that dozens of other Substacks have started recommending mine! Substack is bringing the blogosphere back!!
5:52 PM ∙ Jul 14, 2022
153Likes5Retweets

 Learn more about Substack Boost, Referrals, and Recommendations.

114
Share this post

Substack’s most powerful feature is growth

on.substack.com
Previous
Next
Share this post

Substack’s most powerful feature is growth

on.substack.com
114 Comments
TopNewCommunity

No posts

Ready for more?

© 2023 Substack
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing