Tuesday, February 27, 2018
Subscriber update

The best way to get paying subscribers? Great free stuff

The best way for publishers to get paying subscribers is to win them over with free content, according to new findings from a survey by American Press Institute and Associated Press-NORC Center for Public Affairs Research. The one factor that stood out as a final trigger for subscription? 45 percent of respondents said a promotion or free trial is what tipped them over the edge.