Listen now (40 mins) | Of all the writers who use Substack, no one is as good at promoting their newsletter as Judd Legum, publisher of Popular Information. Judd was previously the editor-in-chief of ThinkProgress and has also been a political campaign researcher and lawyer. I convinced him to join me on a special pop-up episode of the Substack Podcast to share his advice on how to run a one-man newsletter business, build an audience, and turn Twitter to your advantage.
Any advice for those of us who have left social media due to the unethical nature of its practices? I've been off nearly two years, just about when Jaron Lanier's book on the subject came out ("Ten Reasons to Delete All Your Social Media Accounts Right Now"). I'd like to launch a substack newsletter-blog-podcast, but is there a way to tap an audience without contributing to the downfall of democracy etcetera??
Thanks this is great; would love your thoughts on my newsletter https://trendslates.substack.com/p/youtube-beauty-ar-lulu-partners-with
I expected this episode to be more Substack promotional, but was pleasantly surprised. Hamish, who could make a NPR interviewer envious, allowed his guest to occasionally take the discussion outside of the Substack platform while still emphasizing the importance of giving away your best content. On another note, Legum is one of the few people that I have heard say that Twitter drives newsletter signups. My bet is on Facebook lead forms. Thanks for an informative masterclass.
These were some genuinely useful tips! I will be sure to share them with my Blogging Guide audience https://medium.com/blogging-guide
Thanks for this great piece. So many points to bookmark here. My favorite tip is to make the audience feel empowered after reading the newsletter. It's how we make them feel that keep them coming back.
Thanks. I read these and use these--I appreciate posts like this!