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Beautifully articulated, Mariyam. Thanks so much for writing this! I'm one of the writers who minimizes social media use, partly for the reasons you mention. I'm a music journalist who specializes in long-form deep-dive interviews in a marginalized genre (dark ambient). I quickly realized that being visible on social media isn't a valuable use of my time.

I've been nudging Hamish and Chris for a couple of years now about the need for discovery features like keyword searches that don't rely on social media, and they have indicated again and again that this is in their plans. In the comments on the "Why we have a leaderboard" post (April 5, 2019) on the Substack blog, there's an exchange between me and Hamish in which he writes: "These leaderboards are just a first step. There will be many more ways to find publishers — big, small, new, old, popular, esoteric — in the future." I think the discovery tab in the Substack Reader is a nice step in the right direction, for one thing.

I continue to be impressed with their trajectory, and that's no small thing, especially now that they're getting a lot of coverage in the mainstream media and attracting so many big-name writers. I think they'll deliver on their promises eventually. I look forward to more Substack discovery tools.

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Thanks for the background info, Danica!

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