Being somewhat new to this world, I do wonder if the writer has a point in the other direction -- i.e. paid advertisements for our writing and content? Perhaps more local targeting, or word of mouth on forums other than the big social media companies? Ultimately, if the engagement is to be broken, it would need to be broken for good, especially if those companies won't change. As a small example, I found this post on Substack, not via social media outlets, because I want to be here. I appreciate the writer and these comments, and I am glad to be here.
The more I think about this post, the more self-serving and ironic it feels! Because unfortunately, you guys are falling into a lot of the same traps as "big social" has before you - seeing yourselves as disrupters, as saviors (bringing us out of the "dark ages" of the ad model), having shifting definitions of transparency, and positioning yourselves as neutral but also good (we're not like those other guys!). I...don't like it. "A minty fresh cigarette is still a cigarette"--exactly. Or maybe you guys are Juul.
Change is slow and incremental. It has to start somewhere, with someone willing to create something different. Life’s a series of experiments. See where it takes you…
Certainly there are people who just want to use a newish platform to make money. But the underlying theory, that ad-sponsored online content inevitably devolves into antisocial bitterness is pretty sound. I mean, we see those results all around us every day.
This is a terrific piece! It’s really well written, and it’s one of the best arguments I’ve seen for platforms like Substack where great writing and authentic engagement put writers back in the driver’s seat. Your analysis of how the algorithms of Big Social have been tearing apart our social fabric and even threatened our democracy is spot on. Thanks for writing this. It reaffirms my decision to write for Substack. I’m excited to be part of this still young experiment and look forward to participating in its growth and development.
As an academic turned public historian committed to communicating the context for right now (not to mention the fascination and joy) that history provides, I appreciate Substack. Celebrity "platforms" are also killing free, frank, and informed expression. I am very grateful to my paid subscribers, and also to my "free" readers for their interest.
It's not enough anymore to just criticize the existing media/academia/social media regime of clickbait level discourse - sure, do that, but we need to build. Good to see people being part of the solution.
My thoughts exactly. I have written for digital magazines that now "feature" multiple pop up ads in the middle of my article. Love my Substack Wine Wanderings platform.
There is a myth that high quality writing and discussion will create attention. The truth is that outrage creates attention, but it's not sustainable. I do think that well-written work can attract a following over time, but only if it's relevant. Right now we have an attention economy. the logical outgrowth of the 20th century obsession with advertising and branding. Since the advent of granular tracking, those things have become secondary.
Well said, Chris. I am glad to see people are finally realizing that social media is a self-imposed addiction and societal disease with devastating effects. Sadly, publishers still push the self-serving idea that you have to be on it to be a successful writer. And many writers still believe it also. Time for a change.
Fantastic with handling all sides of the truth. I hope this article goes to hot presses everywhere for all to read. People need to read and understand what role we let the Media and Politicians have in controlling our elections and our lives. We need to pay attention now or don’t complain in the future. If you really thought it through you could even turn the tables of bad politics. Our voices and actions really do matter to make this better.
"With money, you know exactly what you’re paying and to whom, and you can cancel payments when you want. Transactions become transparent, and incentives become properly aligned." I'm with you on this whole post except for this piece - as we learned earlier this year with the still mysterious Substack Pro model, it doesn't actually feel that transparent and we're not at all sure who we are paying in the long run.
It was NEVER a great deal; an industry making instant billionaires before or because they left school. Nerdie maniacs on display like the Emperor with no clothes except NOW they have almost all the money in the world.
You might enjoy my "organized labor" on Author House or American Phantasmagoria now out on Lulu in 20/21.
There is a myth that high quality writing and discussion will create attention. The truth is that outrage creates attention, but it's not sustainable. I do think that well-written work can attract a following over time, but only if it's relevant. Right now we have an attention economy. the logical outgrowth of the 20th century obsession with advertising and branding. Since the advent of granular tracking, those things have become secondary.
While we may want to break off the engagement, we all still seem to be slave to using IG, FB, Twitter, to find our readers.
That's exactly right and so frustrating.
Being somewhat new to this world, I do wonder if the writer has a point in the other direction -- i.e. paid advertisements for our writing and content? Perhaps more local targeting, or word of mouth on forums other than the big social media companies? Ultimately, if the engagement is to be broken, it would need to be broken for good, especially if those companies won't change. As a small example, I found this post on Substack, not via social media outlets, because I want to be here. I appreciate the writer and these comments, and I am glad to be here.
Sometimes tiring - still hoping Substack get it to the light real soon
Beautifully said. Love this platform, the transparency, and how it feels clean. No disruptions. Allows you to write, read, think. Thank you.
The more I think about this post, the more self-serving and ironic it feels! Because unfortunately, you guys are falling into a lot of the same traps as "big social" has before you - seeing yourselves as disrupters, as saviors (bringing us out of the "dark ages" of the ad model), having shifting definitions of transparency, and positioning yourselves as neutral but also good (we're not like those other guys!). I...don't like it. "A minty fresh cigarette is still a cigarette"--exactly. Or maybe you guys are Juul.
Change is slow and incremental. It has to start somewhere, with someone willing to create something different. Life’s a series of experiments. See where it takes you…
Certainly there are people who just want to use a newish platform to make money. But the underlying theory, that ad-sponsored online content inevitably devolves into antisocial bitterness is pretty sound. I mean, we see those results all around us every day.
This is a terrific piece! It’s really well written, and it’s one of the best arguments I’ve seen for platforms like Substack where great writing and authentic engagement put writers back in the driver’s seat. Your analysis of how the algorithms of Big Social have been tearing apart our social fabric and even threatened our democracy is spot on. Thanks for writing this. It reaffirms my decision to write for Substack. I’m excited to be part of this still young experiment and look forward to participating in its growth and development.
Thanks Andrew too.
As an academic turned public historian committed to communicating the context for right now (not to mention the fascination and joy) that history provides, I appreciate Substack. Celebrity "platforms" are also killing free, frank, and informed expression. I am very grateful to my paid subscribers, and also to my "free" readers for their interest.
THIS. IS. AWESOME.
It's not enough anymore to just criticize the existing media/academia/social media regime of clickbait level discourse - sure, do that, but we need to build. Good to see people being part of the solution.
perfectly said
My thoughts exactly. I have written for digital magazines that now "feature" multiple pop up ads in the middle of my article. Love my Substack Wine Wanderings platform.
So does The NYTimes !!!
So true. And, they only have one wine writer.
Wine or wire ?
Wine writer, Eric Asimov.
Tony Verdoni a friend and donor for my work is a wine importer for many years,
There is a myth that high quality writing and discussion will create attention. The truth is that outrage creates attention, but it's not sustainable. I do think that well-written work can attract a following over time, but only if it's relevant. Right now we have an attention economy. the logical outgrowth of the 20th century obsession with advertising and branding. Since the advent of granular tracking, those things have become secondary.
"The truth is that outrage creates attention, but it's not sustainable." Absolutely true.
Well said, Chris. I am glad to see people are finally realizing that social media is a self-imposed addiction and societal disease with devastating effects. Sadly, publishers still push the self-serving idea that you have to be on it to be a successful writer. And many writers still believe it also. Time for a change.
Fantastic with handling all sides of the truth. I hope this article goes to hot presses everywhere for all to read. People need to read and understand what role we let the Media and Politicians have in controlling our elections and our lives. We need to pay attention now or don’t complain in the future. If you really thought it through you could even turn the tables of bad politics. Our voices and actions really do matter to make this better.
"With money, you know exactly what you’re paying and to whom, and you can cancel payments when you want. Transactions become transparent, and incentives become properly aligned." I'm with you on this whole post except for this piece - as we learned earlier this year with the still mysterious Substack Pro model, it doesn't actually feel that transparent and we're not at all sure who we are paying in the long run.
It was NEVER a great deal; an industry making instant billionaires before or because they left school. Nerdie maniacs on display like the Emperor with no clothes except NOW they have almost all the money in the world.
You might enjoy my "organized labor" on Author House or American Phantasmagoria now out on Lulu in 20/21.
Great read, Well thought out and makes so much sense. Thank you Chris!
Very well said. I agree with EVERYTHING in this article and I absolutely love the substack format.
There is a myth that high quality writing and discussion will create attention. The truth is that outrage creates attention, but it's not sustainable. I do think that well-written work can attract a following over time, but only if it's relevant. Right now we have an attention economy. the logical outgrowth of the 20th century obsession with advertising and branding. Since the advent of granular tracking, those things have become secondary.
Precisely. Thank you for so eloquently writing this. We need to hear (and share) this view more.