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Bringing your Twitter followers to Substack

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Bringing your Twitter followers to Substack

Tips from writers who are turning Twitter followers into Substack subscribers, taking back both their minds and control of their audience

Oct 31, 2022
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Bringing your Twitter followers to Substack

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Twitter is changing, and it's tough to predict what might be next. If you've been lucky enough to build a follower base on Twitter, and you've ever thought about forging a direct link with them that you control via email, now might be a good time to start a Substack.

Move from Twitter to Substack

Twitter avatar for @DuvayKnox
DuVay Knox @DuvayKnox
Im CHEATING on TWITTER wit SUBSTACK.
7:58 PM ∙ Oct 26, 2022
22Likes2Retweets

We made this guide to support the writers, podcasters, thinkers and videographers who are moving their relationships from Twitter to Substack. Read on for learnings from successful publishers on Substack, and share your own tips in the comments.

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Make your Substack discoverable on Twitter

Here’s how to make it easy for Twitter followers to join you on Substack. 

  • Connect your Twitter account to Substack. By linking your accounts, we can ensure your Twitter followers find your Substack publication. If they link their Twitter to their Substack too, we’ll suggest your Substack when they sign up and send them an email notification after you publish your first post.

    Move from Twitter to Substack

  • Update the link in your Twitter bio. Stating you have a Substack and adding an link to your bio makes subscribing extra clear for your followers. Taylor Lorenz updated her bio, and took it to the next level, changing her Twitter name to a call-to-action you can’t miss: “Subscribe to my Substack.”

  • Link your Substack in a pinned tweet. Pinning a tweet that links to and pitches your Substack ensures that visitors to your Twitter profile can quickly learn more. BowTiedBull keeps an enticing tweet introducing their publication pinned to the top of their Twitter profile.

  • Change your profile banner. Adding your Substack branding and URL to your Twitter profile banner makes sure visitors won’t miss it. Glenn Loury prominently promotes his Substack in his Twitter banner.

Direct followers to your Substack through your content

  • Tweet weekly about your Substack. Lots of tweets get lost in the algorithm, making it hard to reach even your most devoted fans. Make sure your followers see your Substack by tweeting consistently about your publication. This includes reminders, big milestones, and new post announcements like the examples below.

    Twitter avatar for @matociquala
    Elizabeth Bear🌻 @matociquala
    Just a reminder that you can foil the algorithms to find out what I'm up to by subscribing to my newsletter. …rowanotherbearinthecanoe.substack.com There's a paid level, but the basic level is free; just quit when it asks you for money.
    throwanotherbearinthecanoe.substack.comThrowanotherbearinthecanoe Newsletter | Elizabeth Bear | SubstackHugo-Award-Winning science fiction and fantasy author Elizabeth Bear on publishing, futurism, and diverse topics. Click to read Throwanotherbearinthecanoe Newsletter, by Elizabeth Bear, a Substack publication with thousands of readers.
    7:14 PM ∙ Oct 27, 2022
    18Likes5Retweets
    Twitter avatar for @ackocher
    Austin Kocher, PhD @ackocher
    Excited to cross 1,100 readers of my Substack newsletter this week. I started writing (somewhat self-consciously) as a way to write more freely and regularly about immigration for a broad audience. It's actually been amazing. Sign up below (if you want).
    austinkocher.substack.comNicaraguan Migrants Arriving in United States in Record NumbersAfter years of making up a small percentage of Central American migrants in the US, the number of Nicaraguans in the US immigration system has grown rapidly. Here’s the background and the data.
    4:30 PM ∙ Oct 26, 2022
    13Likes5Retweets
    Twitter avatar for @CaseyNewton
    Casey Newton @CaseyNewton
    Here it is: Twitter engineers were told today to *print out* their last 30 to 60 days of code, so they could show it to Elon Musk himself. Then they were told wait, no, actually, please shred all that code you just printed out. Subscribe to read ➡️ platformer.news/p/elon-takes-o…
    According to four current employees, engineers spent Friday afternoon at Twitter dutifully printing out their code in anticipation of meetings with Musk and some of his senior engineers from Tesla. Other engineers were told to prepare for “code pairing” with Musk, in which they would sit with him and review code together.

Just after noon, an executive assistant asked engineers to begin preparing code to show to Musk. “Please print out 50 pages of code you’ve done in the last 30 days (if you haven’t submitted code in the past 30 days, then you can go back up to 60 days),” the assistant wrote in a Slack message obtained by Platformer. “Please be ready to show on your computer as well.”
    10:45 PM ∙ Oct 28, 2022
    12,133Likes3,312Retweets
  • Architect an effective thread. A great series of tweets can go viral, leading to millions of impressions from potential readers. Transforming those viewers into subscribers takes some intentionality.

    Here are some tips from Substack writer Adam Mastroianni about how to craft an effective Twitter thread:

    1. The hook: Text (and image if possible). Omit your Substack link from this first tweet, and get to what’s most interesting right away. 

    2. Link to the related Substack post in subsequent tweets so readers know where to go to get the full download of your ideas and insights on this topic. 

    3. Finish with a link to your publication homepage and an explanation that you write regularly on these topics on Substack—and they should sign up with their email so they don’t miss anything new. Otherwise, readers won’t know that there’s a place where they can stay up to date on your work. 

  • Send a direct message to new followers with your Substack. Photographer and writer Andy Adams manually sends a message to every new follower on Twitter about his Substack. Other writers who receive lots of direct messages tell followers that they only answer questions on Substack, not Twitter. (There are third party tools that help automate this.) 

Need help with designs for Twitter? Download a graphic from our starter pack here.

Why Substack?

Twitter avatar for @dada_drummer
Damon K @dada_drummer
Here are stats for my substack: 90% of the traffic is from email, 5% Twitter. Suspect this is more the rule than the exception. Get on email lists you want to hear from, they aren’t going anywhere
Image
12:42 PM ∙ Oct 30, 2022
43Likes3Retweets

Haven’t started a Substack yet? Visit our comprehensive guide to getting started.

Start a Substack

Got suggestions for items missing from our Twitter migration guide? Tell us and your fellow writers in the comments.

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