Take back your mind, and control of your audience.
I can't believe people are seriously thinking they can no longer use Twitter, simply because the new owner is threatening to actually allow some free speech to occur. I'm a (recovering) Democrat, but it just seems totally crazy to me. If you're not comfortable being on a platform where other people may have different ideas from your own, you won't be any more comfortable on Substack than you are on Twitter.
Thanks! I mostly left twitter years ago for mental health reasons, but I do still have an account and followers there, and I’d love to get those eyes on my SS newsletter! 💖
Good post! I don’t rely much on twitter to grow my audience. But when I do make a personal connection on twitter, I usually invite them to check out my newsletter. That’s probably brought me about 20 subs over two years. Not great, but if I’m spending time on Twitter I might as well see if I can convert some readers.
So Twitter moves to reinstate free speech and people react with horror; the same people who throw the label 'fascist' around with gay abandon...let that sink in.
I’ve been quite successful gaining subscribers to my Substack from Twitter. I’ve done most of the things you suggested except for putting the address on my header. I used to have my website as the profile link (you can only have one) but I changed that to my Substack address and immediately got some more subscribers.
I receive 0 engagement from Twitter that produces meaningful results. I do not have a large following (around 300 followers), but the average clickthrough rate to a linked Substack post is about 1 per 1000 impressions. These are typically users that are already subscribed to my Substack. I understand, that as a fiction writer, the audience is quite different. It's near impossible to find new readers, and it's unlikely I'll post much there over the long term. If you're into politics or sports, and have a Substack, then Twitter can be a goldmine. Everything else, not so much.
Can barely wait to be reinstated on Twitter, after having been banned for a re-tweet a couple of years or more ago. I started a Facebook account shortly thereafter, and have found a marvelous community of people there, who appreciate my wisdom and guidance. I hope Elon lifts the permanent suspensions off all of us who weren't "politically correct" enough for the old Twitter Regime. Fingers crossed... and in the meantime, keep an eye out for PsychSavant@Twitter.
Years after opening and using a Twitter account, I have yet to understand the value of the platform to my business and community interests. The latest circus was the event I needed to finally close the account.
News feeds such as Ground.News do just fine to aggregate news and provide some analysis.
If I want a discussion with customers and those interested in my work, Substack is a much better model. I would like to see a better integration with my websites and Substack but that is a minor issue for now.
Rather than attempting to convert Twitter followers, I would rather see Substack helping us with organic SEO so we can gain followers that way. It actually does work a bit as I have seen my recent SEO efforts produce a few more subs to my newsletters.
My problem is I only have a presence on LinkedIn and I have a hard time converting my audience there to Substack, I assume some of this is the same.
Hate speech is not free speech. It actually IMPRISONS us all!
Substack links are shadow-banned. Its been that way for quite a while.
These are all great tips and some I learned from engaging with content creators on the platform, though we had different audiences. The important thing I learned was to show up, like, retweet, tweet content with some value to your followers.
I try to curate who I respond to and what I consume to make the experience so I can concentrate on building relationships, promotion, or just low-test entertainment. So far, Twitter has been good. But I also frequently delete draft responses to things. 🙂
Stop by! Sometimes I say amusing or insightful things. 👉🏾 https://twitter.com/theone_chiv
I created a new twitter account this weekend to promote my Substack posts just to find out that Twitter's newsletter feature only works with Revue due to its partnership. Hopefully, I found a way to make new subscribers flow thru Twitter -> Revue -> Zapier -> Substack.
It was fun learning this, let's see how this process works on the following weeks!
I noticed recently that Twitter has built in "Newsletter" functionality. Built in meaning they are partnering with another tool called "Revue". I wish they'd offer options for existing newsletters like Substack. Because, it looks like they pin a nice subscription box to the top of your profile page.