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It helps us narrow down our niche, and even our niche within our niche, also for discovery it has super interesting possibilities with their app. But typically a keyword approach is algorithmic which they want to deemphasize. So when a product is limited by ideology it's an interesting dilemma.

Ultimately Creators deserve the best of both and all worlds. For instance I can understand and respect Substack is against Ads. I value that, but when the biggest influencers on Substack find platforms to gamify Ads to double their revenue, why shouldn't we? It becomes tricky.

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Writers have to weigh the pros and cons of each platform and monetization model, just like Substack. I know Substack writers who are outspokenly against accepting sponsorships to generate income and see the idea as being against their ethos. They probably appreciate Substack's stance against ads and might leave the platform if that stance changes. There's a lot of give and take on both sides.

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