I understand that! But I did a price raise early in my newsletter, and I have a good amount of users still at the old price, however I am considering doing another one.
The thing that is interesting re: Price raises is you can actually say hey we are about to do a price raise, and that sometimes moves the incremental free user to sub and …
I understand that! But I did a price raise early in my newsletter, and I have a good amount of users still at the old price, however I am considering doing another one.
The thing that is interesting re: Price raises is you can actually say hey we are about to do a price raise, and that sometimes moves the incremental free user to sub and lock in an annual at a lower rate. I would do almost anything to see the reactions that the upsell of free > paid before a price raise.
I have thought about this. I would announce date it’s going to. Maybe 14 days from the first announcement. Push this to all tour free subscribers. Send emails at 14, 7 4 and last day to get in at the old price. Inflation makes the argument easier plus add what else you might be doing to give value.
yep! I am also maybe going to try to launch a superset of my newsletter as a product if they offer a higher tier - think things need to happen on substack side for that to happen.
I understand that! But I did a price raise early in my newsletter, and I have a good amount of users still at the old price, however I am considering doing another one.
The thing that is interesting re: Price raises is you can actually say hey we are about to do a price raise, and that sometimes moves the incremental free user to sub and lock in an annual at a lower rate. I would do almost anything to see the reactions that the upsell of free > paid before a price raise.
I have thought about this. I would announce date it’s going to. Maybe 14 days from the first announcement. Push this to all tour free subscribers. Send emails at 14, 7 4 and last day to get in at the old price. Inflation makes the argument easier plus add what else you might be doing to give value.
yep! I am also maybe going to try to launch a superset of my newsletter as a product if they offer a higher tier - think things need to happen on substack side for that to happen.
You can start an additional newsletter within what you have. I see it in settings but have not yet explored the option.