Open & view rates are about as objective as it gets. People like to focus on time of day & day it was sent, etc., but to bank on those factors assumes people open an email (more or less) immediately. They don't. Some do, of course, but a lot of people wait until their lunch break, their commute home, or the next day. And in my case, ther…
Open & view rates are about as objective as it gets. People like to focus on time of day & day it was sent, etc., but to bank on those factors assumes people open an email (more or less) immediately. They don't. Some do, of course, but a lot of people wait until their lunch break, their commute home, or the next day. And in my case, there are some I save until my weekend, 'cause I want to be able to really dive into them. I'm a nightmare to someone looking for trend analysis based on day sent.
A better way might be to simply see what posts are really resonating with people (regardless of when/what day they were sent). In my case, I write about music. Looking at open/view/clock rates, it is *extremely* clear what my readers want to see more of what they can live without.
Open & view rates are about as objective as it gets. People like to focus on time of day & day it was sent, etc., but to bank on those factors assumes people open an email (more or less) immediately. They don't. Some do, of course, but a lot of people wait until their lunch break, their commute home, or the next day. And in my case, there are some I save until my weekend, 'cause I want to be able to really dive into them. I'm a nightmare to someone looking for trend analysis based on day sent.
A better way might be to simply see what posts are really resonating with people (regardless of when/what day they were sent). In my case, I write about music. Looking at open/view/clock rates, it is *extremely* clear what my readers want to see more of what they can live without.