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Michael Spencer's avatar

Also simply to show people how to send a segmented campaign to their MOST engaged subscribers. In the UI this is not intuitive to many non Email marketing folk. That you can segment based on Emails opened, activity and Web views and re-send a Campaign similar to your Paid launch post, to your most fanatic free readers on a regular basis should be common knowledge.

Substack could have pre-made segmented "top audience" lists for campaigns, to facilitate this that automatically excludes paid subscribers. Simply sending Emails without segmentation for those of us who have worked in Email marketing is the fastest way to increase churn in you audience.

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Katie @ Substack's avatar

Our next workshop is all about conversion, covering the topics you mentioned in your comment.

​Reid DeRamus, the founder of Yem who's now on Substack's growth team, will guide us through strategic best practices for conversation—including key messaging for targeted outreach, utilizing special offers, and paywalling posts.

You can RSVP here: https://lu.ma/download-conversion

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Michael Spencer's avatar

Wow that sounds perfect Katie! I'm thrilled at all these extra classes and events.

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