So many great tips, and I really like the transparency with the conversion rates.
One thing I've been trying to overcome is mental blocks around self-promotion on specific social media platforms. Namely Facebook and Instagram. I post a TON on LinkedIn as that's where a lot of my ideal audience is. However, with FB and IG there is this odd, self-protective aura floating around because I know all of my friends and family will see what I'm sharing. I'd like to say it's not the fear of what they'll think of me, but there is definitely something there.
I just have this affinity towards social, especially Instagram. So the advice I've been following and will share here is to not focus on too many social channels for the sake of being everywhere. Pick the one....maybe two you rock at and feel good with, and stay consistent with them.
Lastly, another block I've been feeling is know what's going to differentiate my free and paid posts. I've got a few key elements down around my value proposition, but when reflecting out loud, it just doesn't seem compelling enough.
Here's a cold email I wrote to a fellow Substack writer:
Dear Don…..I just subscribed to The EndGame. Though we don’t know one another, this may not qualify as a cold email since you have graciously commented on my posts several times. I’m searching for a more appropriate adjective. Lukewarm doesn’t cut it, so I’m settling for coldish. I’m hoping we can lend each other some support as older writers on Substack. My writing tends to be contemplative, exploratory, while yours seems to address aging issues head-on. I have a feeling there’s an opportunity for an interface there. What do you think? Also wondering if you heard back from Ashton Applewhite.
Thanks for your interest in my writing…..Susie Kaufman
Thank you for this! Looking at numbers and setting measurable goals is something that I feel a lot of resistance to, because numbers are not my strong suit (part of why I became a writer was to avoid them!). But this breaks it down so simply and intuitively, making it easy to grasp and act on right away.
My task for today is to come up with a list of people I admire and would love to collaborate with or simply hear back from. It'll be a fun and interesting exercise!
I have a question about the goals. Is it possible for me to get my own personal domain and move my subscribers to my website? Money is nice, but being autonomous with an audience is more important.
How can you find the relevant authors to collaborate with? The search tool on Substack prioritises those who are charging money - for obvious reasons. But those might not be the lowest hanging fruits so far as collaborations for someone starting out goes.
So many great tips, and I really like the transparency with the conversion rates.
One thing I've been trying to overcome is mental blocks around self-promotion on specific social media platforms. Namely Facebook and Instagram. I post a TON on LinkedIn as that's where a lot of my ideal audience is. However, with FB and IG there is this odd, self-protective aura floating around because I know all of my friends and family will see what I'm sharing. I'd like to say it's not the fear of what they'll think of me, but there is definitely something there.
I just have this affinity towards social, especially Instagram. So the advice I've been following and will share here is to not focus on too many social channels for the sake of being everywhere. Pick the one....maybe two you rock at and feel good with, and stay consistent with them.
Lastly, another block I've been feeling is know what's going to differentiate my free and paid posts. I've got a few key elements down around my value proposition, but when reflecting out loud, it just doesn't seem compelling enough.
I'm excited to continue on this journey!
Love it! Thanks for sharing
great tips and i like the video a lot!
Love it thanks!
Thank you! Excellent advice!
Got my goals down! And came up with a mission statement for my Substack inspired by the motto seen in The Secret Life of Walter Mitty...
To step into the unknown, come what may.
To see with unprejudiced eyes.
Tear down restrictive walls.
To inspire empathy and change.
Here's a cold email I wrote to a fellow Substack writer:
Dear Don…..I just subscribed to The EndGame. Though we don’t know one another, this may not qualify as a cold email since you have graciously commented on my posts several times. I’m searching for a more appropriate adjective. Lukewarm doesn’t cut it, so I’m settling for coldish. I’m hoping we can lend each other some support as older writers on Substack. My writing tends to be contemplative, exploratory, while yours seems to address aging issues head-on. I have a feeling there’s an opportunity for an interface there. What do you think? Also wondering if you heard back from Ashton Applewhite.
Thanks for your interest in my writing…..Susie Kaufman
I like how thoughtful this article is, thank you for sharing!
Thank you for this! Looking at numbers and setting measurable goals is something that I feel a lot of resistance to, because numbers are not my strong suit (part of why I became a writer was to avoid them!). But this breaks it down so simply and intuitively, making it easy to grasp and act on right away.
My task for today is to come up with a list of people I admire and would love to collaborate with or simply hear back from. It'll be a fun and interesting exercise!
When does it make sense to provide both audio and print versions of a podcast?
I have a question about the goals. Is it possible for me to get my own personal domain and move my subscribers to my website? Money is nice, but being autonomous with an audience is more important.
Such a Big help! Thank you Substack, love every second of you!
Are the conversation rates in the chart above still accurate given that open rates have been going up with the release of IOS 15?
How can you find the relevant authors to collaborate with? The search tool on Substack prioritises those who are charging money - for obvious reasons. But those might not be the lowest hanging fruits so far as collaborations for someone starting out goes.
Helpful tips! Thank you!
This is great! I'm gonna start working on these tips right away, thanks!