Michael Fritzell, the author of Asian Century Stocks—a weekly publication that provides research on stocks in the Asia-Pacific region—discusses his insights on how he converts free readers to paying subscribers, and his thoughtful approach to content strategy.
Great interview! Stocks are about as far from my interests as possible, but Michael's insights are invaluable for anyone on substack. Really useful tips.
Michael, can you share your most successful organic growth strategy? Is it posting through social media, search engine optimization, forums, writing guest posts for other publications, etc. Your niche is small enough, so how did you initially get the word out?
Michael has a great publication: thoughtful and always insightful. I am torn between wishing him the most success and selfishly wanting his ideas distributed to as few people as possible! If you are interested in Asia equity markets, you should subscribe. (ps. I am not his mom!)
Excellent. I love the value you offer your readers, like problem solving, making them feel smarter, community, and beautiful writing. I received an interesting comment from a subscriber in England today..’’with the world as it is you really bring joy,’’ she said. Much success with your newsletter!
Amazing content and work ethics. I recently started my newsletter in a similar investing niche and Michael has always taken on his time to support me. I will study this interview deeply.
I wish Michael good luck.
Excellent. I use the same strategy on my local news substack - I send out a free news summary every Thursday morning with long form content on the weekend. Linking the past weekend’s story has been one of my best conversion strategies.
Thanks, this is a useful, inspirational and enjoyable post.
Glad to see a fellow expat in SEA pursuing this path (I'm in Penang). I just subscribed as your newsletter addresses a subject that I should have more understanding but embarrassingly don't after living in Asia for the past 9 years (I'm focused on the US market...). Keep up the great work - it's an inspiration!
Some interesting ideas. Thanks for sharing.
A niche with a global audience is a great way to think about it! Thanks for sharing!
Brilliant and motivating article, especially as I'm building up my own Substack to help advise people on French, European and global political events!
Thanks for sharing your experience!
Where are your readers based?
While I will probably never read a newsletter about stocks, Mr. Fritzell has clearly put a lot of careful thought into how to create worthwhile content for his readers and make a platform like Substack work for him. I appreciate his insights.
Thank you, the conversation was full of tips
great advice, I will try it