172 Comments
User's avatar
Matthew's avatar

Y’all talking about media empires over there, and I’m just chugging along telling 60 subscribers about coffee.

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Matt Shaw's avatar

The name of your publication — "Matt Likes Coffee" — really resonates deeply with me. Keep on chugging!

(61 subscribers now.)

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Matthew's avatar

Matts and coffee, a millennial match made in heaven.

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Your millennial therapist's avatar

Matt, are you from Australia? I'm a huge coffee fan too.

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Matthew's avatar

Unfortunately no, too many spiders down under.

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Matt Shaw's avatar

Okay, @Josh beat me.

I'm subscriber #62.

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Facing Your Demons's avatar

Hey: I LOVE coffee. Actually I used to. Now it’s Irish breakfast tea 🍵

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Matthew's avatar

Fancy!

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Collette Greystone's avatar

What a fun Substack!

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Josh Skaja's avatar

Coffee you say? Make that 61 subscribers

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Matthew's avatar

My bucket overflows! Getting that media empire one subscriber at a time.

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Matt Shaw's avatar

Ha! I think we both hit publish at the same time.

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Josh Skaja's avatar

Hey a good joke is a good joke:)

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Roman S Shapoval's avatar

Hey don't diss it, that's 30 more subscribers than I have! Keep going Matthew! We'll get there mate.

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Matthew's avatar

I’m averaging 30 per year, media empire here I come! 🥲

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Myrtle Merryweathah's avatar

I noticed your comment on having only 60 subscribers is from about 5 months ago, so I'm just curious as to how many more subscribers you have gained since then? I'm about a year in with only 11 subscribers. Either everyone hates cats or I just suck.

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Matthew's avatar

I think I’m at like 65 now. It comes in spurts.

Substack’s total user base is much lower than other social media networks, and the pitch to subscribers is a lot harder than something like Instagram. Keep doing what you’re doing if you love it.

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Aaron JR Ferguson's avatar

Consider me caffeinated (and subscribed)!

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Martin Prior's avatar

I love coffee too - subscribed!

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Dec 13, 2022
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Matthew's avatar

I only write what I know, and that’s extremely little about cake. I’ll take a trip down the rabbit hole for you though!

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Collette Greystone's avatar

Biscotti is pretty good with coffee. Double chocolate varieties.

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Dec 13, 2022
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Collette Greystone's avatar

Go to an Italian market or if you bake, a trusty recipe: https://www.onceuponachef.com/recipes/double-chocolate-biscotti.html

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Dec 13, 2022
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Shane Breslin's avatar

30 is better than 20 is better than 10.

I hear it goes drip-drip-drip-hockey-stick.

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Dec 13, 2022
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Dec 13, 2022
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Mimo's avatar

This is great, since the pandemic lockdown we told people to just grab a glass square and said “look here is your money now and this is where food comes from ok? So trust the glass thingy”

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Alex Ewerlöf's avatar

Why "empire"? I thought substack was for the indie bloggers not media empires. I'll be worriedly watching out.

PS. Recently left Medium after 7 years. I really hope I don't have to move again soon.

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Shane Breslin's avatar

Currently considering how to grow Medium and grow Substack at the same time. Have a feeling it's possible. Maybe necessary. [Watch this space]

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Kevin Alexander's avatar

Crosspost on both platforms. Try and funnel your Medium traffic here.

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Shane Breslin's avatar

The same content, though? Seems unwise.

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Kevin Alexander's avatar

I wouldn’t make it a habit, but it’s your work; there’s nothing wrong with writing once/posting twice.

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J425's avatar

yeah good point lol. we got a 1.5 man local journalism empire over here. 18 months in its working pretty well. https://www.thejournal425.com

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Skye's avatar

You are not alone - l wage a war along with millions of others in BRITAIN against the mass media producing daily Psyops and lying to the people - working for a TOTALITARIAN STATE because that is what BRITAIN is now ..

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Facing Your Demons's avatar

I had a similar thought.

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Jamie Ward's avatar

Cool idea for 2023 is instead to not gear everything towards media empires.

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J425's avatar

right lol. tryin to solve news deserts not grow new ones

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Facing Your Demons's avatar

🔥🔥❤️

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Alexandyr Kent's avatar

I come to Substack because it collects and amplifies rebellious, singular voices.

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Skye's avatar

Hear hear .. l DO NOT come to Substack to encourage the Psyops and mass propaganda the BBC pumps out! Dear God 🙏🏻 choose “your media carefully” ..

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Shaun Usher's avatar

What if we don’t have a “media empire” but would kill for a new layout?

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Shane Breslin's avatar

Seek, and you shall find. Eventually.

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Victor D. Sandiego's avatar

I think it would really shake up the world of publishing/social media/tech in general if Substack didn't only promote already existing "empires". There's a lot of authors who only have a small province, but one that's richly planted. Substack would still get their portion of paid subscriptions.

Unless of course Substack has special deals with the kings and queens of the giant realms where they get more of a percentage. Then it makes perfect sense to only promote the bigs.

But what a concept, huh? The tech world would look on in wonder and astonishment!

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Jeff Norris's avatar

Bari Weiss is not a journalist, but a right-wing mouthpiece. BAD EXAMPLE!

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Ian's avatar

The only remotely right-wing thing about her is her Zionism. Mostly she’s milquetoast moderate centrist nonsense. But someone told you to hate her because she espoused one of the naughty no-no opinions, and you obliged like the human cattle you are.

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J425's avatar

harsh but fair lol

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J425's avatar

right is one half of our political system it’s fine to have right wing representation. it’s exclusion and silos that suck. and she is a journalist. unless you aren’t counting NYT anymore. and i’m not a fan of her at all. she says some really dumb shxt like when she called Gabbard a toadie and then when pressed to back her claim, had to ask her assistant what toadie meant. i just think we all benefit from the exchange of views and it would be a mistake to act like only right or left has some sort of monopoly on the high ground.

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Ian's avatar

Interesting. Don’t bail on the little guys.

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J425's avatar

the three biggest stories i wrote this year distribution wise simply told people stuff like “what’s going in at the new development over there” and “what’s up with all the car thefts and why won’t the cops help us get our cars back?” and “new costco opens tomorrow”. ppl just wanna know what the f is goin on and there is a complete vacuum.

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Shane Breslin's avatar

Local ad-backed journalism was the first to die in the social media purge. Keep doing your thing.

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Facing Your Demons's avatar

🫰🫰🫰🔥❤️

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Facing Your Demons's avatar

🫰🫰

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Mark Starlin's avatar

It seems like they are building a “destination” website. The model that has failed almost everyone else and brought about Substack. I can envision small newsletters banding together to create an “empire” but then the money issue gets icky. I reckon my empire will remain small. 🤓

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J425's avatar

I don’t even think of this as a newsletter. i was tryin to find a platform for community journalism and figured this could approximate a paper most efficiently for a guy tryin to bootstrap. and i think that’s what they are getting at here (despite the very off brand term empire)- they’re saying we can be a newspaper too.

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Mark Starlin's avatar

I write humor and fiction. The stuff that doesn't make money. 🤣 So I have no desire to be a newspaper or a media empire. I'd rather have a donut. 😉

God bless those who do real journalism. It is just not my passion. 🙂

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Facing Your Demons's avatar

🙌🙌🔥❤️

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Shane Breslin's avatar

Small is good. Small and super-f***ing-strong is even better.

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Margaret Anna Alice's avatar

I am so relieved she is still associated with Substack as I was alarmed when I tried to visit an old Substack link and found it redirected to the Free Press (https://www.thefp.com/p/how-to-be-a-pioneer). New site looks awesome!

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T Van Santāna's avatar

Pretty icky 🤮

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Contrarian Investor Media's avatar

I’m building a contrarian investor media empire. Yes, really

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Faye's avatar

I’m interested to see where this goes.

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Facing Your Demons's avatar

🔥🔥

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Charlotte Dune's avatar

Please show some love to fiction writers and create a better fiction publishing and reading experience. You could be competing with Kindle/Vella/Wattpad but right now the UX isn’t there.

More details on problems here-- https://open.substack.com/pub/charlottedune/p/do-we-really-want-email-novels?r=8gb2e&utm_medium=ios&utm_campaign=post

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Facing Your Demons's avatar

❤️❤️❤️❤️

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Rob Polans's avatar

Matthew, how can I become part? I love coffee. I have fewer subscribers, that isn't it, I'm trying to start a podcast. Where you talk into a mic? I figure use my wife's cell phone. I have a radical idea to take people back to prepper/survivalist times.. I've been living it for over twenty years. lol I used to live in those big tubes in Penn. Station in NYC. Now that was fun and funny.

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Matt Shaw's avatar

Glad to see you are carving out space for bigger publications who may be tempted to jump ship to an inferior (but more customizable) platform.

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