Open rates are calculated as the % of unique recipient who open at least once, so if there were 10 original recipients, and 2 of them opened it at total of 5 times, that would still be a 20% open rate.
Open rates are calculated as the % of unique recipient who open at least once, so if there were 10 original recipients, and 2 of them opened it at total of 5 times, that would still be a 20% open rate.
Chris, that is very confusing. Consider adding something like: "2 Unique Opens 5 Total Opens" or "2 Unique of 5 Total Opens" under the percentage figure.
Can you put an explanation at the bottom of the stats page please? This is just adding static html so should be easy peasy to do.
Also i think if only 2 recipients opened it, that should count as 2 opens. Or maybe have both the 2 and 5 statistics, entitled "# users who opened" and "opens".
Open rates are calculated as the % of unique recipient who open at least once, so if there were 10 original recipients, and 2 of them opened it at total of 5 times, that would still be a 20% open rate.
Chris, that is very confusing. Consider adding something like: "2 Unique Opens 5 Total Opens" or "2 Unique of 5 Total Opens" under the percentage figure.
Can you put an explanation at the bottom of the stats page please? This is just adding static html so should be easy peasy to do.
Also i think if only 2 recipients opened it, that should count as 2 opens. Or maybe have both the 2 and 5 statistics, entitled "# users who opened" and "opens".