I just saw this thanks to the Substack Grow series.
I have a question: my email open rate is a reasonable percentage (like 40% or so)... but I see more email opens than deliveries! Huh? Is it that some people are opening the email more than once, or is it they're forwarding the email? It's weird.
I just saw this thanks to the Substack Grow series.
I have a question: my email open rate is a reasonable percentage (like 40% or so)... but I see more email opens than deliveries! Huh? Is it that some people are opening the email more than once, or is it they're forwarding the email? It's weird.
I just saw this thanks to the Substack Grow series.
I have a question: my email open rate is a reasonable percentage (like 40% or so)... but I see more email opens than deliveries! Huh? Is it that some people are opening the email more than once, or is it they're forwarding the email? It's weird.