Hello, Ben. I work on the data team at Substack. Just took a peek - generally, open rates are slightly higher on weekends, and Sundays are better than Saturdays. I want to build a tool that helps each writer optimize their sending time, but it's not on the roadmap for us yet.
Great stuff Substack. Would love a tool that helps me figure out when's the best time of day/week to send my newsletter
Hello, Ben. I work on the data team at Substack. Just took a peek - generally, open rates are slightly higher on weekends, and Sundays are better than Saturdays. I want to build a tool that helps each writer optimize their sending time, but it's not on the roadmap for us yet.