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Rishikesh Sreehari's avatar

Same doubt here, I don't know why I should use it.

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Carter Kilmann's avatar

I was opposed at first, but it helps introduce the newsletter when subscribers forward it to other people. It also has a link to a Typeform survey that allows readers to fill send in stock recommendations for analysis. I've used this to gain additional subs.

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Jack Kelly's avatar

Thanks Carter that's interesting. I think at my audience engages more directly from social media and isn't using email sharing--they're more likely to just send a link around. But that's a good note as my email list grows, and a fun way to implement a call to action.

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Joan DeMartin's avatar

Even though I haven’t written even my first newsletter yet, I think a short header and footer is important to lead people in and then encourage them to share/subscribe at the end. I copied the format of Dan Rather’s newsletter, Steady

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