I've been wondering the same thing Sheila, although I've been more concerned that the people who are subscribed are seeing the link on Facebook first and then never opening the email because they've already clicked through and read it, thus hurting my open rates (and eventually, possibly, my deliverability). An idea I've been toying with…
I've been wondering the same thing Sheila, although I've been more concerned that the people who are subscribed are seeing the link on Facebook first and then never opening the email because they've already clicked through and read it, thus hurting my open rates (and eventually, possibly, my deliverability). An idea I've been toying with but haven't tried yet is not posting to social media until several days after the newsletter goes out and mentioning in the post something about "As subscribers read on Sunday...". My thought is that will give subscribers time to read it from their email before they see the link elsewhere, and might make some other people feel like they're "behind" if they don't subscribe. But as I say, just an idea; I haven't experimented with it yet.
Thank you both for addressing this issue. I was contemplating the same thing. Right now we do a monthly newsletter and send it out on Mailchimp to donors and people who are interested in our organization. It is free. However, then why would people pay to read it on Substack?
Marilyn, I am taking up your suggestion. I published this week's essay yesterday and just posted this note to Linked In. I will do the same on Facebook tomorrow. Let's see if it bumps up the subscription numbers.
I've been wondering the same thing Sheila, although I've been more concerned that the people who are subscribed are seeing the link on Facebook first and then never opening the email because they've already clicked through and read it, thus hurting my open rates (and eventually, possibly, my deliverability). An idea I've been toying with but haven't tried yet is not posting to social media until several days after the newsletter goes out and mentioning in the post something about "As subscribers read on Sunday...". My thought is that will give subscribers time to read it from their email before they see the link elsewhere, and might make some other people feel like they're "behind" if they don't subscribe. But as I say, just an idea; I haven't experimented with it yet.
Thank you both for addressing this issue. I was contemplating the same thing. Right now we do a monthly newsletter and send it out on Mailchimp to donors and people who are interested in our organization. It is free. However, then why would people pay to read it on Substack?
Marilyn, I am taking up your suggestion. I published this week's essay yesterday and just posted this note to Linked In. I will do the same on Facebook tomorrow. Let's see if it bumps up the subscription numbers.
Subscribers read this yesterday. Enjoy this edition of Booked, a weekly newsletter devoted to how we spend our time. https://sheilacallahan.substack.com/p/finding-the-measure-of-things
I hope it helps! I'm going to try it out myself for the next few weeks as well. :)
Marilyn, I am going to think on this. I really like this concept.
I like this idea!