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Katie @ Substack's avatar

Hey Elliot,

Email header and footer can be used to encourage people to subscribe. You can explain subscriber benefits, write a personal note, or link them to previews of old paid posts. It can be useful to change these up semi-regularly so readers don’t just gloss over the message.

Some inspiration:

Platformer has a photo header that they link directly to their main publication page https://www.platformer.news/

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Elliott Aleksander's avatar

Thank you, Katie. I’ll check it out.

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