The subject of open rates keeps coming up. A percentage of emails must be going to spam and what can you do about it? - Follow up emails will do the same. If you're getting good engagement with the emails that people do open, is it advisable to cull your list and delete those that don't seem to be getting through?
The subject of open rates keeps coming up. A percentage of emails must be going to spam and what can you do about it? - Follow up emails will do the same. If you're getting good engagement with the emails that people do open, is it advisable to cull your list and delete those that don't seem to be getting through?
Dope! (LOL) I try to write thank-you emails to each new subscriber, especially those with email addresses attached to a name I might recognize, so I can address them by name.
I'm still weighing it out - just started in the last couple of months. As long as I'm getting engagement with those who do open, I'm not sure how concerned I should be with those that don't.
It depends on what’s important to you. What do you want to measure and how do you measure if you are making progress in your work.
I was obsessively tempted to doing that. Cull or even write to those who don’t open my mails and ask if they want to unsubscribe. But, I think it’s creepy, hahaha.
I think, I’ve arrived at a place now where I’m training myself to take the open rate stats much lightly. Especially now that emails like Apple Mail block this kind of tracking.
I’ve shifted my focus on things other than measuring open rates. It could be people taking action to buy my drawings, new subscribers, etc. Once I’m clearer on what’s important to me as a writer and as a person, I find myself freer from these kind of stats.
Another sanity-saving tactic for me is to disable the unsubscribe notifications. So I don’t go unnecessarily sad with the one or two unsubscribes and I question my work.
Thank you Melinda for taking the time to respond so thoughtfully. I knew myself enough never to enable the unsubscribe notifications. It's definitely a tricky balance to write and share our work for what it is in itself and at the same time to track the stats of the newsletter - what do we measure when the most important element we're after is immeasurable?
Glad you are wiser than me in the unsubscribe notifications. I only realised I have the power (mwuahaha) to disable those notifications after too many rounds of sitting sadly in a corner.
And wow! “What do we measure when the most important element we're after is immeasurable?” You have sparked a Sunday afternoon of deep thinking.
Indeed, indeed, if we are unclear about what’s most important for us, then we are so easily swept astray by the lure of numbers, of being popular, even being, profitable. Putting those above the soul in our work. So, thank you for your reply. And thank you for subscribing to HopeMail! 🌺
The subject of open rates keeps coming up. A percentage of emails must be going to spam and what can you do about it? - Follow up emails will do the same. If you're getting good engagement with the emails that people do open, is it advisable to cull your list and delete those that don't seem to be getting through?
Very difficult when attempting to grow, I think I will send a personal email from my own account to each email, see what happens.
Dope! (LOL) I try to write thank-you emails to each new subscriber, especially those with email addresses attached to a name I might recognize, so I can address them by name.
Interesting. I will let you know how it goes.
painstaking but probably worth it!
Have to do what needs to be done. Thousands of people are on my list who could have my substack going to their spam.
I'm still weighing it out - just started in the last couple of months. As long as I'm getting engagement with those who do open, I'm not sure how concerned I should be with those that don't.
It depends on what’s important to you. What do you want to measure and how do you measure if you are making progress in your work.
I was obsessively tempted to doing that. Cull or even write to those who don’t open my mails and ask if they want to unsubscribe. But, I think it’s creepy, hahaha.
I think, I’ve arrived at a place now where I’m training myself to take the open rate stats much lightly. Especially now that emails like Apple Mail block this kind of tracking.
I’ve shifted my focus on things other than measuring open rates. It could be people taking action to buy my drawings, new subscribers, etc. Once I’m clearer on what’s important to me as a writer and as a person, I find myself freer from these kind of stats.
Another sanity-saving tactic for me is to disable the unsubscribe notifications. So I don’t go unnecessarily sad with the one or two unsubscribes and I question my work.
Thank you Melinda for taking the time to respond so thoughtfully. I knew myself enough never to enable the unsubscribe notifications. It's definitely a tricky balance to write and share our work for what it is in itself and at the same time to track the stats of the newsletter - what do we measure when the most important element we're after is immeasurable?
Hi Magus,
Glad you are wiser than me in the unsubscribe notifications. I only realised I have the power (mwuahaha) to disable those notifications after too many rounds of sitting sadly in a corner.
And wow! “What do we measure when the most important element we're after is immeasurable?” You have sparked a Sunday afternoon of deep thinking.
Indeed, indeed, if we are unclear about what’s most important for us, then we are so easily swept astray by the lure of numbers, of being popular, even being, profitable. Putting those above the soul in our work. So, thank you for your reply. And thank you for subscribing to HopeMail! 🌺