The current default is that if readers choose to receive app notifications instead of email, that preference will be respected. Like Josh mentioned, it's possible to enable push notifications without pausing email too.
Our prediction is that people will be read and discover *more* in the app, but Substack is only incentivized to improve app use insofar as it gains writers more subscribers and revenue — so while we predict this will create a net gain for new subscriptions, retention, and engagement, we’d definitely revisit the design if that doesn’t happen.
Finally, writers will always get all readers' emails in a list, and the plan is to begin re-sending emails after a couple weeks if a reader becomes inactive in the app.
not mine, as of just now.
Turns out I didn't choose to receive notifications. I was wrong. Jasmine below clarified the answer. Thanks.
The current default is that if readers choose to receive app notifications instead of email, that preference will be respected. Like Josh mentioned, it's possible to enable push notifications without pausing email too.
Our prediction is that people will be read and discover *more* in the app, but Substack is only incentivized to improve app use insofar as it gains writers more subscribers and revenue — so while we predict this will create a net gain for new subscriptions, retention, and engagement, we’d definitely revisit the design if that doesn’t happen.
Finally, writers will always get all readers' emails in a list, and the plan is to begin re-sending emails after a couple weeks if a reader becomes inactive in the app.
But with all due respect, if the reader doesn't actively choose it, the default will be app only? (Putting aside preference will be respected)
Hi Meredith, we actually changed the default to email based on writer feedback. You can read more from Chris, our CEO, here: https://on.substack.com/p/office-hours-32/comment/5484210?s=w