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And there's the key: I even suggested to readers that they simply go paid on *a* Substack, even if it's not mine. But bottom line, writers were paid before the Internet, and they need to be again if, as a society, we're to have the reading we need. I don't agree that people who will only read what's free, but who could afford something (and that's most online readers) are doing their bit. As we always point out, it's the cost of a coffee these days, per month.

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