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Hi there, George here - I write The Strategy Toolkit newsletter! Thanks for these regular office hours.

Regarding how I try to communicate uniqueness, I just had the good fortune of being featured in Publishers Weekly's Soapbox section, in the July 19th edition, in which I spoke about the wonderful experience of Substack for myself and a few others.

https://www.publishersweekly.com/pw/by-topic/columns-and-blogs/soapbox/article/86882-what-authors-have-found-in-substack.html

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Awesome! This is wonderful, George. Thanks for the kind words.

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