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✏️If I'm ending a newsletter/section and starting a new one at the beginning of the year, should I make an official announcement to say that or just start it up and go ahead with it? I had a standard Friday column/feature but I'm replacing it with something new and wasn't sure which way to go, y'see.

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You should announce it or your readers will get confused. They might stick with you if they like what they read, or they might drop you. Why take the chance?

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I would announce it.

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Definitely announce it. It’s good for readers to know what to expect.

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🧠You'll make your current subbies feel special for having thought of them, and you might even consider offering a special paid deal to them for the new 'Letter, 'cause they've been so faithful to you in the past! "Flies with honey," and all that! Good luck, Michael!

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