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Good question! I've experimented with paywall placement. Best result comes when I use it after a question, as I did on this "family mystery" post: https://susanwittigalbert.substack.com/p/a-family-mystery-lifescapes-4-436

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That seems like a great strategy! Did you find that it led to conversions?

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Yes. I think it offers the reader the opportunity to learn something (or get something) if they choose to go paid--especially if this is something they've been thinking about for a while.

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Also: In Jan-Feb, I'm posting 6 episodes of a garden--themed serial short, with "bonus extras" (story-related notes, photos, tips, recipes etc) for paid subs only. Interested to see how that works.

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curious to hear how this goes, Susan!

I LOVE the paywall at the question / cliffhanger – brilliant way to provide value to both free & paid supporters :)

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It worked really well, Cissy. And with the most recent serial, the paywall comes at the end of the episode, with the "premium extras" (recipes, crafts, garden stuff, curated links) available to the paid folks. https://susanwittigalbert.substack.com/p/the-rosemary-caper-1

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congrats, Susan – good luck with the rest of the episodes! I love the bonus section idea :)

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