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James, I agree. Also, according to this post, Substack is now social media! Okkk!

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Notes on Substack is social media. At least Substack allows a deeper layer of long-form content, unlike other forms of social media.

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Well since we can now scroll and DM people, and even “go live”, it sounds so. But also we get to use it like it’s not social media and make the best of it :)

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