For a publisher getting started with a passion project
I think one of the difficulties with starting a Substack community around a publication is outreach.
Substack defaults to offering a streamlined means of publishing to just Twitter, however (pending any changes by Elon Musk) Twitter is not a conduit of free speech, like many places that opt to engage in censorship. The ones that don't engage in censorship often look down even on relevant attempts to promote as being a type of spam.
Many Substackers draw in their audience from other, similar Substacks, and whilst this is great news for Substack readers as it means more content, it doesn't expand the audience pie, as it were, as breaking through the behemoth takes time and resources. The primary growth factor from what I can observe is through word-of-mouth and direct link sharing, however for new beginners this is painfully slow.
Many Substackers who are new are inexperienced at marketing and advertising (myself included), especially for people on budgets of very little or zero (myself again included), finding the most cost effective means of advertising is difficult. Perhaps Substack can do an article or PDF explaining the most effective means of advertising?
Additionally Substack might want to create a sort of primary page akin to YouTube where you can see a list of (free) posts recommended by some transparent system reporting on today's topic, based on a user's previous browsing history (if they consent). That way natively expanding internal reach and discoverability.
I recognise Substack is in the early days and will improve as time continues, so I look forward to see how it turns out!
Thank you so much for this post! I just launched a community for secular homeschoolers and am so excited to apply some of the techniques here to make our community more vibrant!
The more I read about starting out, the more confused I get. This is no country for old ladies. Is there a Substack for Dinosaurs thread?
I appreciate the clarity and guidance here:"Publish consistently—ideally weekly." The question of how often to post has been a puzzle. It's good to get a solid number from the people who can see the data and trends.
Anyway, if anyone would like to collaborate, I have a "Guest Writer" section in my newsletter, "moviewise: Life Lessons From Movies."
If you've ever felt that you learned something about life from a movie, please share it with the "moviewise" community here:
I'm tired of being told "Social Media" is viable. SM is useless trash. We're writers/authors/producers, not kids. Unless Substack is willing to innovate their platform that allows readers to find the content they want (both free and paid) via a better hashtag system, a stream of the latest posts of selected categories, etc. It's nonsensical to suggest other platforms. Substack itself should be the platform in which creators can find and build readers.
Thank you for the nice guide! It looks like I've applied many of these tips to getting started with my new abundance mindset community and associated podcast this year, popularized via periodic posts through my substack; looking forward to the next step of forming collaborations with other writers.
Building quality content can't be overstated. Thanks for this wonderful piece!
Hey, Check out my weekly newsletter - The Wordsridge Newsletter! It is completely free to subscribe. It is a miniature literary and cultural magazine with poetry, essays, articles, quotes, recommendations, bulletin board, poetry prompts, book reviews and lots of love!!!
Kindly subscribe to my Substack ☺️
Smart stuff here. Thanks. I lost my virginity today and published.
Hey, Check out my weekly newsletter - The Wordsridge Newsletter! It is free to subscribe. It is a representation of literary and cultural publications with, writings, articles, quotes, recommendations, a bulletin board, book reviews and lots more!!
loved this! great tips! working on consistency and building my subscribers! its been a challenge especially learning marketing tactics on IG BUT I’ll definitely will be more conscious about these tips! feel free to check out my newsletter and leave me any additional advice lol :)
If I have an existing list for a basic email newsletter, can I add those names/emails to my substack subscription list, or do people have to individually subscribe?
I'm already on Word Press - maybe I'll just stay there. Check me out if you have time: www.articularion.me
I will not use Twitter does this mean I can't publish.
Frankly I am disgusted with people still using Twitter!
When writer's block hits or self-doubt creeps in, "Publish consistently--ideally weekly" serves as my beacon of hope and resilience.