I would create a "referral sequence", at first it would be to stimulate word of mouth 1-3, 4-6 would be more along unlocking PDF resources related to my niche, the rewards would get progressively better. 7-10 would be even better more exclusive perks.
It's all about the journey, that's when things get really creative. I'm afraid Katie, 3 tiers just doesn't stimulate my imagination very much. It forces me to choose between lead-magnets, resources and offering comps, and other more personalized customized rewards.
Building Sequences via more "Welcome-Emails" (after x days send y) and Referrals tiers would enable me in practice, to customize the reader journey. That's where customer lifetime value is truly unlocked, imho.
I want to shower my loyal readers with gifts, pamper them with exclusive bonuses, custom badges and truly show my gratitude as they elevate my own reach. Not a trickle, but a waterfall - if that makes sense? tbh, I want to even segment my referral campaigns.
If from India or Nigeria, do xyz. (I'd love that level of detail). Because I believe in customization, that's where the magic happens.
Today we only offer three tiers. What do you imagine you might do with more tiers?
I would create a "referral sequence", at first it would be to stimulate word of mouth 1-3, 4-6 would be more along unlocking PDF resources related to my niche, the rewards would get progressively better. 7-10 would be even better more exclusive perks.
It's all about the journey, that's when things get really creative. I'm afraid Katie, 3 tiers just doesn't stimulate my imagination very much. It forces me to choose between lead-magnets, resources and offering comps, and other more personalized customized rewards.
Building Sequences via more "Welcome-Emails" (after x days send y) and Referrals tiers would enable me in practice, to customize the reader journey. That's where customer lifetime value is truly unlocked, imho.
I want to shower my loyal readers with gifts, pamper them with exclusive bonuses, custom badges and truly show my gratitude as they elevate my own reach. Not a trickle, but a waterfall - if that makes sense? tbh, I want to even segment my referral campaigns.
If from India or Nigeria, do xyz. (I'd love that level of detail). Because I believe in customization, that's where the magic happens.
Thanks for the thoughtful feedback Michael! Badges and segmentation are something we have talked about.
Hopefully there is an opportunity for you to get creative within the constraints of their tiers for now.
Is it possible to just have on tier? I basically just want to offer an ebook. Thanks.