37 Comments

It would be great to see actual/real-world examples of optimal SEO descriptions of various articles/posts, and links to them, so we can see how each SEO description fits with the article/post. Also it would help to see how the SEO description correlates to the number of clicks generated from Google.

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This is a great article! Thanks for making this info available to us:)

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Generally speaking, how do the big search engines -- primarily Google Search, handle, differently, if at all, the following three types of "blog posts" coming from a writer on substack -- where said writer's blog is housed on a subdomain on substack (not a custom domain name):

* The "blog post" is not behind a paywall.

* The "blog post" is behind a paywall and with NO "free preview". Note: just headline-1 and headline-2 are visible to the non-paying reader.

* The "blog post" is behind a paywall and WITH a "free preview". Note: headline-1 and headline-2 are visible to the non-paying reader -- as well as a portion of the body text.

In other words, is the Google Search webcrawler-bot built to be able to detect "paywall" walls, and, if detected, de-rank that "blog post" -- regardless of how "good" the SEO Title and SEO Description used are?

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The note about "borrowing" from Substack's SEO reputation is misleading -- Google has stated that they see subdomains as individual sites, and SEO reputation does not carry over from subdomain to subdomain.

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I'm glad Substack is addressing this issue. Thanks! (I wonder if Dan read my article, kind of similar:)

https://pau1.substack.com/p/6-steps-for-more-substack-subscribers

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Thanks for all the hard work you guys put into making our Substacks stand out.

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So helpful - thank you!

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For some reason I am not seeing Google Site Verification on one of my publication's settings. Is there a limit to how many publications I can verify?

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Very helpful post, thank you. Can you slow down the movement a tad as it took me a few times to realize the settings are at the bottom right hand corner of the page.

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Thanks for including our keyword 101 newsletter in this guide! We love questions – post your burning news/publishing SEO questions and we can try to cover in a newsletter!

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While it would be helpful to see real-world examples of optimal SEO descriptions, it's important to note that the "optimal" description can vary depending on the content and target audience. Additionally, the number of clicks generated from Google is not solely dependent on the SEO description but also on other factors such as the relevance of the content, the search intent of the user, and the competitiveness of the search results.

checkout the examples: https://sevenxsports.com/

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Y'all are amazing. I feel so cared for! 🥹

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How do I set the title/description for my home page?

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Would like much to enhance my newsletter stats.

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Please I need urgent reply. I want to start a publication on substack but I don't know which is best for SEO, custom domain or Substack subdomain. The blog posts I've been reading are all confusing.

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