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This is idealistic but extremely naive. Ownership always belongs to someone. Every network has a bottleneck, and aggregates into a Pareto power-law distribution.

The illusion of decentralized freedom allows Power to hide behind a decoy.

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Obviously, I believe in Substack's mission, and am grateful for a platform that protects Content Creators — because you understand the value proposition of this ecosystem. Substack is one of the most important websites of the current zeitgeist, and is flourishing, and now resembles the Golden Age of the blogosphere ten years ago.

But you should learn from Twitter, Google, Facebook, and Paypal — companies than began with supremely idealistic missions, moral crusades, and then were subverted, corrupted, and transformed into the opposite of their original ideals.

Google's founders wrote early documents about how advertising created perverse incentives that would sabotage the value of search results — this prescience didn't stop them from becoming the ad-corroded company they are today.

Paypal and Twitter were both founded by Libertarians who believed in Radical freedom, open dialogue, and Bitcoin... but look how intensely they censor today.

Similar to the 80-20 rule, ownership and CONTROL will always coalesce into the hands of a small number of decisionmakers.

I'm totally fine with you being in control Hamish, as long as you are upholding principled freedom of expression, and support for the current authentic, vibrant ecosystem of writers, authors, storytellers, pundits, physicians, and scientists that exists.

So far, Substack is doing a beautiful job.

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