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Do a lot of research and find your sweet spot. Why should people subscribe to your e-commerce newsletter if there are already a bunch of other ones with big following? Also think about distribution early. I don’t think I was thinking big enough one year ago. I should have launched a referral programme a while back.

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What do you mean with the referral programme? I'm from the Netherlands and my English isn't well enough. I'm sorry...

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Referral programmes allow you to get some viral loops so you can acquire more subscribers faster. I could have used another tool for that or just come up with my own idea for people to share the newsletter on social more for something in return. I hope Substack is going to launch this feature here at some point.

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