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I use "likes" for a kind of discovery (though after writing this I realize you probably meant algorithmic discovery, boosting highly reacted-to posts, which I am glad substack does not do)--if I find an article I like I see who else liked it, and see what they write or read and follow a chain from there. It can be a good way of discovering otherwise hidden authors through a kind of network-effect.

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Hi Scoot, yes this is how I read it too. There's almost never a post I've read and liked that I wouldn't want someone else to read and like. But because everyone has different preferences around sharing their reading, I'm also glad there's the ability to enable/disable the feature. Thanks for sharing your comments and feedback!

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