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ArcaneSorcerer's avatar

Personally,when evaluating the attractiveness of this investment , particularly startup( for those who can afford and not risk averse), it's important to consider its revenue model. This involves understanding what's in it for both writers and readers, as well as the startup's unique value proposition. My understanding is that Substack is like a hybrid between a magazine and newspaper, focusing on subject matters while also covering a wide range of topics, granted it supports also multi modal article. The current subscription model is expensive for readers to deeply or fully engage with many stacks.

Subscription revenue is the primary source of income for Substack, so it's crucial to emphasise its unique value proposition for readers. One possible subscription model is to allow subscribers to read everything in a magazine stack, similar to Medium's payment structure. In this adapted model, for example, writers are paid based on the amount of time readers spend on their newsletter. Subscription funds can be allocated using a 20-80 rule, where 20% is split equally among all readings of at least X seconds upon opening, and 80% is distributed based on the amount of time spent reading.

However, it's important to keep in mind that some readers prefer variety over locking into one genre of material. In this case, a newspaper-style subscription model may be more appropriate, allowing readers to choose one or two subscriptions per magazine group. To enhance this model, the notion of tokens or additional credits could be introduced for those with more time and a bigger reading appetite.

The challenge lies in bringing all these ideas together in a consistent, flexible, and implementable manner. However, with further deliberation and analysis, I believe it is possible to create a subscription model that is both fair to writers and attractive to readers.

In short, I would place emphasis on the revenue model, unique value proposition, and what's in it for both writers and readers. It is also helpful to have a successful working model made transparent with emphasis on catering to readers' preferences, offering flexible paid subscriptions, ensuring fair compensation for writers, and providing sustainable financial support for Substack.

My 2 cents based on what I know from my short stint on substack.

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