I loved this! I worked as a sub editor, then journalist, now writer and freelance copywriter... and this sentence hit HARD: “It’s very easy for copywriters to fall into critiquing and finding fault.” I think I’m a pretty critical person anyway but my career choices have definitely led me into finding fault professionally and this is a great reminder that it’s sometimes more valuable to use that background and knowledge to call out positives. So thank you! (Obviously I immediately subscribed to Tone Knob too!)
I loved this! I worked as a sub editor, then journalist, now writer and freelance copywriter... and this sentence hit HARD: “It’s very easy for copywriters to fall into critiquing and finding fault.” I think I’m a pretty critical person anyway but my career choices have definitely led me into finding fault professionally and this is a great reminder that it’s sometimes more valuable to use that background and knowledge to call out positives. So thank you! (Obviously I immediately subscribed to Tone Knob too!)
okay.
you just got a new fan, man
Very interesting topic to explore. Thanks for sharing.
A newsletter all about brand tone of voice? I am SO IN.