I loved this! I worked as a sub editor, then journalist, now writer and freelance copywriter... and this sentence hit HARD: “It’s very easy for copywriters to fall into critiquing and finding fault.” I think I’m a pretty critical person anyway but my career choices have definitely led me into finding fault professionally and this is a great reminder that it’s sometimes more valuable to use that background and knowledge to call out positives. So thank you! (Obviously I immediately subscribed to Tone Knob too!)
As a sub editor, journalist, and now a freelance copywriter, I've honed my critical eye. But this quote struck a chord: 'It's easy for copywriters to fall into critiquing and finding fault.' My career path has made me a pro at spotting flaws, but this is a powerful reminder that using that skill to highlight positives can be even more valuable. Thank you for the insight! (P.S. I subscribed to Tone Knob right away!)
It sounds like "Tone Knob" dives deep into the unique voices of brands, analyzing how they communicate and what we can learn from them. The focus is on brands that think strategically about their language, moving beyond just "nice writing" to something more impactful. Your enthusiasm and positive, rapid-fire tone make the analysis engaging, offering insights into the craft of copywriting that often gets overlooked. It's a useful resource for anyone interested in brand language. By the way, if you're curious about how a luxury brand like Range Rover maintains its tone of voice, you can check out this example: https://alzaabiautocare.com/brands/range-rover/.
I loved this! I worked as a sub editor, then journalist, now writer and freelance copywriter... and this sentence hit HARD: “It’s very easy for copywriters to fall into critiquing and finding fault.” I think I’m a pretty critical person anyway but my career choices have definitely led me into finding fault professionally and this is a great reminder that it’s sometimes more valuable to use that background and knowledge to call out positives. So thank you! (Obviously I immediately subscribed to Tone Knob too!)
As a sub editor, journalist, and now a freelance copywriter, I've honed my critical eye. But this quote struck a chord: 'It's easy for copywriters to fall into critiquing and finding fault.' My career path has made me a pro at spotting flaws, but this is a powerful reminder that using that skill to highlight positives can be even more valuable. Thank you for the insight! (P.S. I subscribed to Tone Knob right away!)
It sounds like "Tone Knob" dives deep into the unique voices of brands, analyzing how they communicate and what we can learn from them. The focus is on brands that think strategically about their language, moving beyond just "nice writing" to something more impactful. Your enthusiasm and positive, rapid-fire tone make the analysis engaging, offering insights into the craft of copywriting that often gets overlooked. It's a useful resource for anyone interested in brand language. By the way, if you're curious about how a luxury brand like Range Rover maintains its tone of voice, you can check out this example: https://alzaabiautocare.com/brands/range-rover/.
okay.
you just got a new fan, man
Very interesting topic to explore. Thanks for sharing.
A newsletter all about brand tone of voice? I am SO IN.