24 Comments
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Laura Linmar's avatar

Fascinating how simple designs have great stories behind them.

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________'s avatar

YES! And there’s no words, just the feeling they evoke!

Logos are everything in business, it says everything about the brand...in just a tiny little picture ....how the fuck do you manage that!!!!

So companies try their best, some fail - but some soar!!!!

What’s an iconic logo you think of? Hmm McDonald’s - that’s lame but everyone knows the ‘golden arches’

You see those bitches and you know there’s fries on the horizon

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________'s avatar

This was,, extremely informal I do apologize

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Richard Baird's avatar

I love logo design, but honestly, unearthing the background has brought much more joy. It's fascinating to see much of the mid-century logo design were expressions significant post-war change such as service/product diversification and modernisation to industrial and managerial practices.

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________'s avatar

‘Full circle moments’ if you will!

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Kevin Horton's avatar

I love seeing the stories behind a creator. It gives a sense of meaning to the creation.

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Richard Baird's avatar

Absolutely. I tend to write from a factual point of view, that's right for the topic, so it's never about me as a writer. This was a great opportunity to share how passionate I am about unearthing these histories.

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Archbishop Sycamore's avatar

IMO the Rolling Stones' logo is one reason for their continued popularity.

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Richard Baird's avatar

Merchandise has definitely helped keep them visible. Walked by the Rolling Stones shop on Carnaby street the other day, definitely supports your point.

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________'s avatar

PERIANA! Everyone loves a good 🤪 moment

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James Carrico's avatar

Great to see more design related content featured! Keep it coming Substack!

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Richard Baird's avatar

I'd love a category for design, but we need more writers!

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WAYNE CHRISTENSEN's avatar

Coolio! A very worthy topic to nudge me to think about . . . .

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Adetokunbo Abiola's avatar

Makes me think a different way about issues I disregarded.

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________'s avatar

Right!!!!! Like the darkest corners of my mind I’ve never turned on the light!

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Louisa smith's avatar

I love this IBM logo. It's amazing how a simple picture can say a thousand words.

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Bill Heath's avatar

Can he look at an Amazon Prime logo and not immediately think of Peyronie's Disease?

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Richard Baird's avatar

I definitely did not think of Peyronie's Disease, had to Google it, thanks for that...

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________'s avatar

Bravo --

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________'s avatar

SHE WILL REMEMBER THAT DANCE FOR THE REST OF HER LIFE

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________'s avatar

Omg was laughing - now serious

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________'s avatar

‘ OH GOD DAMNIT’HAHAHAHAHHAA

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________'s avatar

Pause - I’m 33 seconds in and his cough has me weak

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