Why we have a leaderboard

Last week, we launched publisher leaderboards on substack.com to help publishers find new subscribers and subscribers find great publishers. We’ve received a lot of good feedback since the launch, but a few people worried that the leaderboards could turn Substack into a popularity contest. That’s understandable. At first glance, they look a bit like the algorithmic feeds on other social networks that cause people to compete for attention.

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