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This is an important point. Many readers are hypersensitive to bait and switch tricks or Agent Provocateurs. Leaders pull in followers with an appeal to reality and truth, and then suddenly converge to the Establishment, or turn out to be selling bitcoin. I've stopped a couple of subscriptions, perhaps prematurely, when I detected the signs of a Gotcha.

Writers who intend to stay on the path of truth should check their prose carefully to see if it sounds like a betrayal. Writers who are selling a product should declare their product initially and consistently.

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