We asked Robert Reich to share his advice on learning to use his writing and drawing skills to illustrate his Substack. Read on for Robert’s advice, or listen to him read it aloud above.
Dear writer, how do you make your newsletter unique? How do you make sure your personality shines through?
Dear writer,
This feels presumptuous. What could I possibly tell you about bringing your unique personality to your work when I’m still struggling (after more than sixty-five years of writing) to do this? And why would anyone suppose that there are any useful general principles when it’s all about uniqueness?
Bear with me a moment.
I’ve been drawing and writing ever since I remember—the two have always gone together. Here’s an early photo of me (circa 1952) after a hard day writing and drawing.
That notebook on my desk is my first illustrated book. It was entitled “The Adventures of Itchy the Mosquito” and had a print run of one.
It’s always been easier for me to write and draw than to do one or the other separately. Words and images seem to flow in and from my brain at the same time.
When I say “draw,” I don’t mean anything more elaborate than a sketch or cartoon. I doodled my way through elementary school—drawing everyone from teachers and friends, anything I glimpsed out the classroom window, and just about any idea that floated into my head.
As a teenager, I came across a copy of the New Yorker and was delighted to find cartoons on the same pages as serious print content. Those pages showed me the subtle interplay between drawings and the written word: no matter how heavy or intense the article, the cartoons added a bounce that somehow made the articles easier to read. (At age 15 I began to submit articles and cartoons to the New Yorker and soon accumulated enough rejection slips to paper a wall of my bedroom with them.)
I also loved books and stories by James Thurber and by E.B. White, both of whom combined great writing with lively cartoonish drawing.
So maybe that’s part of what I can suggest to you: go with what you’ve been trying to do for as long as you remember. Don’t worry about whether it’s great writing—or even whether it’s writing at all. It’s you, and it tickles you—and that’s enough.
As an adult, I’ve rarely had a chance to put drawing and writing together, although my book publisher did let me illustrate the paperback version of Beyond Outrage, and a graphic publisher put out a collection of my drawings called Economics in Wonderland. Since co-founding Inequality Media, I’ve done a number of videos in which I speak and draw.
But not until Substack have I found such a natural place to combine writing and drawing. And Substack’s formatting makes it easy to slot cartoon images in seamlessly between paragraphs. Here’s a drawing I did for a post about the tyranny of stuff.
And one for the caption contest I hold weekly. (The winning caption for this one: “You know what your problem is? You worry about every little thing.”)
I’m also experimenting with the podcast feature on Substack, because it offers another way to connect with subscribers—and a kind of intimacy I can’t always achieve in writing and drawing. Sometimes I’ll record a podcast without any writing; sometimes the podcast will be a short summary of the writing; sometimes I’ll try for interplay between writing, drawing, and speaking.
The point is to bring your personality to your Substack—reaching out to subscribers (and potential subscribers) just as you reach out to friends (and potential friends), with the full range of ways you connect.
For writers interested in the nuts and bolts of illustrating, let me take you a bit more through my process.
Not until Substack have I found such a natural place to combine writing and drawing.
Generally, I start with a pencil sketch, on thick paper. Then I ink it in with a thin Sharpie, and add a thicker Sharpie for emphasis. Then comes the color. I like bright colors with the look and feel of watercolor, and have found Copic sketch pens ideal.
Most drawings take very little time. They really are sketches. If they become too complicated or realistic, they pull attention away from the text.
I rarely begin with an essay or drawing that’s nearly finished in my head. Instead, I let thoughts bubble up—loose and ill-formed at first, both verbally and visually. Something or someone has made me angry, or curious, or provoked a memory, but I don’t know exactly what or who until I start sketching with words and images. Maybe I draw a path leading to quicksand, and then see democracy moving toward where it’s in danger of being swallowed up—and ask myself exactly why (big money?) and what can be done to prevent it. Or I begin writing about something in the news that catches my attention—say, a strike by Amazon warehouse workers—and start drawing Jeff Bezos sitting on a pile of money, situated on top of…Amazon workers.
I especially enjoy sketching people who infuriate me—Tucker Carlson, Trump, Mitch McConnell, Elon Musk—because the cartoon portrayals allow me to exaggerate aspects of them that illustrate their character (Carlson’s fake furrowed brow, Trump’s vapid smile, McConnell’s double chins, Musk’s impetuous grin).
See more: My year in cartoons
I sketch at the same table where my laptop sits, so that I can refer back to what I’ve written and draw from it (literally and figuratively). My laptop, sketch book, Sharpies and Copic pens take up just about all the space on the table—not unlike the little table I started at sixty-odd years ago, where I produced “The Adventures of Itchy the Mosquito.”
Hope this was helpful.
All best,
Robert Reich
This is the sixth in a recurring series of longform writer advice, following Helena Fitzgerald’s advice on isolation, Alicia Kennedy’s advice on learning to listen, Embedded’s Kate Lindsay’s advice on creating trust with your readers, Lance’s Anna Codrea-Rado’s advice on learning to celebrate just how far you’ve come, and Mason Currey’s advice on creative growth.
Could you use some advice or inspiration from a fellow writer about creativity, motivation, and the writing life? Submit your question for consideration for a future advice column by leaving it in the comments below.
I thought that you had artistic talent when I watched your online sessions before the last Presidential election. I am glad that you are doing the illustrations as I am very visual and they actually are helpful, as well as being fun!
Thank you for this section of "Dear Writer"! I had no idea that Robert Reich, whose articles I have enjoyed for many years, also draws! And I love the cartoons. His advice -- "to bring your personality to your Substack " -- is something I'm exploring right now (as an absolute novice), and the timing of this confirmation is perfect.
Like your illustrations very much!
Thank you, Wayne.
Breathe in: writing. Breathe out: drawing. They follow one another naturally. I love and emulate Nishant Jain’s Sneakyart substack for just that reason, in my own work at Road2Elsewhere. The irony: I didn’t even discover that I loved it until after a long career as a words-only guy in the magazine biz. I much prefer where I am now! Thx for that James Thurber. Sorry I ignored your example personally for so long.
Hey E. Jean Carroll! Thx for the “like.” Do you realize that for about five years I was your editor at Playboy? We worked on a lot of great stuff together, including your epic journey to Sri Lanka! Or was it Borneo. Some damn place!
Let the world take note of Peter Moore! He's about to become The New Yorker's newest phenom!!!
Blush. It’s a good thing you don’t make a living as an oracle, Wayne. But, well, I wouldn’t mind….
Now that you mentioned it, I'm interviewing for the position of "The Oracle of Orinda" (Calif., that is, a nearby town), a foodie position that predicts what subscribers will cook for dinner on a certain night of a week during a certain month of the year, which should make me rich, maybe.
Let me know what I'm making for dinner tomorrow night, so I can acquire the ingredients. (No more than five, including herbs, pls.) Good luck with it!
That's an easy one . . . Friday night is always pizza night! You can make your own dough, buy dough at a groc, or buy a boxed pizza. I do the last for convenience sake, plus I toss some extra cheese on it, save the leftovers, since I can't eat a whole one and my wife's pie is not my pie, to have the following Friday, so one pie efficiently covers two nights, which is another trick to eating, that is eat your meal at least twice to cut down on thinking about meal planning, list making, shopping, and cleaning up.
This was a perfect piece for me to read at this point, just when I was considering exploring adding illustrations to my stories... thank you...!! :)
Best of luck with adding illustrations, Edith!
Beautiful illustrations and thanks for sharing your enriching experience.
What do the subscribers appreciate more? The illustrations or the writing behind them?
I LOVE this. Truly. I am sharing a 7-day on awakening your senses to find Insight and I keep thinking to myself if my sharing is too "ME". But then this personality advice comes in and I feel so much motivated. Thank you again.
I was also hesitant to share my drawings at first, but I've enjoyed it immensely since.
I am absolutely blown away!!
Thank you, Professor Reich!
Thanks for your thanks.
Thank you Robert! I used to write a lot more and now I am primarily a visual artist. Most of my work is painting and it is abstract. Recently, I created a line of coloring books and I have been having a tremendously good time in doing so. I saw an interview with one of the creators of Substack the other day and I decided to go for it! I had a great time writing yesterday but I was having a bit of a hard time getting at it today. It was wonderful to listen to you and thank you for sharing! Sometimes we all just need little love. (or a little nudge) PEACE
This is such an encouraging and timely post. The advice to “just do what delights YOU” was especially reassuring (I have a doodle+writing Substack myself). Substack is a great playground for experimenting with communication and trying something off of our usual beaten paths—and isn’t that what creativity is all about?
I love this! I’ve been drawing and painting since I was a kid, but it somehow never occurred to me to illustrate my own newsletter… what a wonderful way to complement a piece!
Thanks for sharing this. I am fairly new to substack but love being able to combine my writing, recipes, and photography all in one place. I also agree about the podcasting feature. I'm starting to add little notes to preface my newsletter - it feels like that extra little bit of connection with my audience. I like to think they're sitting across from me at the dinner table, clinking glasses and having a casual conversation.
It is nice to hear a writer of note talking about combining drawings in a post. I have done so already on Substack - glad I'm not alone. https://steebasso.substack.com/p/on-gilbert-gottfried?s=w
"Go with what you’ve been trying to do for as long as you remember. Don’t worry about whether it’s great writing — or even whether it’s writing at all. It’s you, and it tickles you — and that’s enough."
Thanks for these words of encouragement! Made the difference between quiting and accepting tickles as sufficient reward.
What did your parents do to instill in you the desire to pursue a creative project? I have been amazed over the years at the many children who complain that school is boring and they have nothing to do.
I'm sure I got it from my mother, who was an amateur painter.
What an adorable photo of you. Your parents must have been so proud. I like your drowning in stuff drawing, as I am a hoarder.
Robert Reich's integration of writing and drawing on Substack embodies a delightful blend of creativity and insightful commentary, offering subscribers a uniquely engaging experience. I am the IT Manager at https://www.guides-verbier.com/fr/ , It is informative and you are a gem. Your illustrations are mind blowing.
I especially enjoy sketching people who infuriate me—Tucker Carlson, Trump, Mitch McConnell, Elon Musk—because the cartoon portrayals allow me to exaggerate aspects of them that illustrate their character (Carlson’s fake furrowed brow, Trump’s vapid smile, McConnell’s double chins, Musk’s impetuous grin).
I do admire your honesty and consistency.
I still flow better when I write.
Doodling still remains my left off-hand.
But if I cannot be ambidextrous, at least I can still play my keyboard. 🙂
Hmm, this piece began with humanity and perspicacity and devolved into just another radical liberal politics - translation: emotional and irrational - rant, replete with, yes, drawings. The New Yorker? Covid variants? Fox News "lies"? Keep your warped fury to yourself, dude.
Indeed, Robert Reich's work is chock full of humanity and perspicacity. What is your objection to his reference to The New Yorker? He makes no reference here to "Fox News 'lies'" (other than Tucker "Carlson's fake furrowed brow"). Reich makes no reference here to Covid variants. His job as a professor (who professes intellectual ideas) is to share his views. If you don't like his views, you are capable of keeping to yourself, to avoid exposure to liberals.
Very helpful. Thanks.
I happen to know a couple other Robert Reich-es and I assure you that they are talented as well!
I didn't know that. really interesting
wow. well. now I know.. still I like the idea of illustrations.. hmm.. I didn't know what I didn't know. :) thanks.