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Good question! I just responded to Natasha above but will share the same with you here:

Chat is a dedicated space for more casual interactions with your subscriber community. We hope it’ll allow you to share quick updates, photos (readers can reply with photos!), and discussion prompts on the go; and make reader engagement more vibrant through features like image replies and emoji reactions.

Thread posts are good to continue more longform discussion. For example, we'll continue to run our Office Hours using Thread posts: https://on.substack.com/s/office-hours

Also important to know that Chat notifications are only sent out via the app while thread posts will continue to go out via email.

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Got it. Those are good points to keep in mind. As with anything, this is an opportunity to experiment. Thanks for your explanation. 😀

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Excited to see you experiment!

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This casual photo updates sharing on the go sounds a lot like an Instagram experience yet without the algorithms. Maybe the name ‘chat’ is a bit off as I’m thinking real time text messaging.

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Agree, more like WhatsApp experience. I do like the fact the algorithms aren’t involved. 😀

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