There needs to be a scoring system that allows substack to give each of our articles compared to our baseline of all of our articles. Curiously, watching open rates and views is not the optimal way to even tell what his resonating since there are too many variables like the time of the day, day of the week and social media performance
There needs to be a scoring system that allows substack to give each of our articles compared to our baseline of all of our articles. Curiously, watching open rates and views is not the optimal way to even tell what his resonating since there are too many variables like the time of the day, day of the week and social media performance
Open & view rates are about as objective as it gets. People like to focus on time of day & day it was sent, etc., but to bank on those factors assumes people open an email (more or less) immediately. They don't. Some do, of course, but a lot of people wait until their lunch break, their commute home, or the next day. And in my case, there are some I save until my weekend, 'cause I want to be able to really dive into them. I'm a nightmare to someone looking for trend analysis based on day sent.
A better way might be to simply see what posts are really resonating with people (regardless of when/what day they were sent). In my case, I write about music. Looking at open/view/clock rates, it is *extremely* clear what my readers want to see more of what they can live without.
There needs to be a scoring system that allows substack to give each of our articles compared to our baseline of all of our articles. Curiously, watching open rates and views is not the optimal way to even tell what his resonating since there are too many variables like the time of the day, day of the week and social media performance
Open & view rates are about as objective as it gets. People like to focus on time of day & day it was sent, etc., but to bank on those factors assumes people open an email (more or less) immediately. They don't. Some do, of course, but a lot of people wait until their lunch break, their commute home, or the next day. And in my case, there are some I save until my weekend, 'cause I want to be able to really dive into them. I'm a nightmare to someone looking for trend analysis based on day sent.
A better way might be to simply see what posts are really resonating with people (regardless of when/what day they were sent). In my case, I write about music. Looking at open/view/clock rates, it is *extremely* clear what my readers want to see more of what they can live without.