How writers and creators are using Notes to reach more subscribers
Tips from publishers on how to add firepower at launch and grow your publication
Since we launched Notes last year, we’ve seen it become one of easiest and most powerful channels to grow your subscriber base. Notes is a unique way for ideas and discussion to travel through the Substack Network. The stream of new ideas spread here can spark contact of the best kind with other writers and creators. Writers and creators who post three or more thoughtful notes during the week they launch their Substack gain 50% more total subscribers than those who don’t.
Since the Substack app and network drive 50% of all new free subscriptions, and 30% of all new paid subscriptions, it’s worth learning how Notes can be used to introduce your work to new audiences and collaborate with other creators.
In this guide, we share some of the latest tips from writers and creators who are using Notes to launch and grow their publications.
Writing your first note
Law and government teacher
created a short video to greet her followers from other digital platforms, introduce herself to potential new subscribers, and provide an overview of what to expect from . With one click, she restacked her introduction video to celebrate her Substack’s launch.
Read more: Creators go live with video on Notes
To generate excitement about her upcoming launch, cookbook author
shared the news on Instagram and offered free subscriptions to people who had supported her career to thank them for their help over the years. When 40 Ingredients Forever debuted in Notes, Ali’s community liked, replied to, and restacked the note, which appeared on their readers’ homepage and took it beyond her immediate network. Community amplification of Ali’s note generated over 1,900 subscribers within the first month of launch.
Read more: What is a restack on Substack Notes?
When subscribers interact with your note, which shows up on their home feed, the note can be surfaced with their followers who might enjoy your work, but have yet to discover it. After you post a note, it’s good practice to circulate it with your existing social media followers and encourage them to join you in the Substack app.
Here are three simple tips to try:
Share links and preview images of your notes to bring your Substack to your followers on X, Instagram, LinkedIn, or YouTube.
After you post your first note, customize the announcement template that is automatically created in your drafts to let your subscribers know that they can hear from you in the Substack app.
Include a call to action at the end of each post to remind your subscribers to continue the conversation with you readers on Notes.
Ways to keep the momentum going
There are many ways creators are leveraging Notes to strengthen their relationship with their community and continue to reach new subscribers beyond their first note:
Notes as a testing ground
Notes makes it easy to experiment and get immediate feedback on ideas, topics, and formats before investing time in a full post, series, or subscriber benefit.
uses Notes to gauge interest in topics that she’s exploring for full essays. Her followers and subscribers act as a built-in focus group, making it easier for Michelle to create Stir the Pot posts she knows subscribers will value. Seeing her community’s reaction to a note featuring Oreo Sour Patch Kids ultimately led to Michelle writing a full post about ultra-processed foods. She says:“I share recipe ideas, favorite essays, thoughtful excerpts from other authors, and posts that make me laugh. The feedback is immediate. This helps me figure out which ideas in my head are also floating around in the zeitgeist and which are better kept to myself.”
Venture capitalist
solicits reader input to help him quickly iterate on his monthly content series, Deep Dives, by releasing the table of contents in his notes. His latest preview built up anticipation and encouraged readers to subscribe ahead of the post. hosted a live AMA (ask me anything) in her notes and welcomed questions from her followers about the triumphs and disasters she experienced as a fashion writer.
Notes as a collaboration space
People are eager to join interesting conversations. Notes makes it easy for publishers to develop continuing relationships with subscribers, other publishers in your category, and discover some of the brightest minds today.
After receiving an overwhelming response to a question he posed on Notes,
spun up a new Substack entirely written by guest writers, many of whom contributed to that first note thread). Since launching , M.E. has hosted more than 50 guest writers and attracted several thousands of readers to his publications by amplifying fellow writers in his notes. He says:“My favorite thing about Notes is discovering so many excellent writers—many of whom have contributed excellent pieces to BTMU, which wouldn’t exist without Notes. It feels like we are all building a community together in real time. It’s been doubly pleasing to hear that the features have resulted in subscriber growth for every single writer who has written for us.”
Photographer
asks photographers across the Substack network to introduce themselves, pitch their work, and share tips and opinions about the world of photography in his notes. He responds to each comment, making each person feel seen and heard.
Notes as an introduction to new subscribers
Publishers use Notes to give new followers and subscribers a window into their world. Whether that’s observations on daily life, travel photos, or a favorite quote from a recent Substack post they enjoyed, Notes is a tool that builds trust and familiarity with readers.
Fresh off her writing debut in the New York Times’ Modern Love column,
modeled the type of vulnerability she wanted to experience with other bereaved parent in a note. She was met with a groundswell of compassion and a spike in subscribers who were eager to process their grief in community. She says:“The day the article came out, I wrote a note with a catchy first line: ‘I am a Substack nobody.’ It was an honest expression of my feelings at the moment. I was new and I only had a few subscribers, so I wanted to share my astonishment at the sudden opportunity for meaningful connection that was coming to me via Substack. My goal in Notes is to interact in the same way I would if I were meeting a friend in real life.”
Pulitzer prize-winning author
candidly offer up parts of his life that normally remain unseen. He views Notes as a welcoming space to commiserate with others about the challenges and joys of being a professional writer and give back to the writer community. He says:“If my Substack is the open studio I’m hosting, then Notes is the bench or the park in front of the studio where the work of the studio spills out and mingles with the world beyond. It is an invitation for contact of the best kind.”
Notes’ informal nature creates a low-pressure, low-stakes environment that makes room for Junot to delve into topics beyond writing, showing followers what makes his voice and perspective unique.
Artist
sends out a weekly list of 10 things that inspire him, ranging from movies to interesting articles. He extends that amplification by highlighting thought-provoking links, photos, quotes, and videos from other Substacks in his notes. These personal shares give his subscribers a more holistic view of who he is as an artist.
Feeling inspired? Say hello to the wider Substack network on Notes today:
I feel like Substack is being turned into just another social media platform with Notes and 'Followers'. I'm not really interested in picking up random Followers on Notes - I write for a very specific audience and I want people for whom my content is relevant to sign up as Subscribers, not Followers, but now everyone has the option to make a half-assed commitment after which they can't be reached via email. What is the end game with Notes? Are you going to start selling ads? All these changes are helping Substack with engagement metrics but are not helping writers at all.
Everyone who "follows" me are all pay sites fishing for subscribers. I NEVER follow back.
My site is FREE, so just subscribe for Pete's sake.
Notes is a really bad idea and I hope Substack doesn't follow it down the stairs.
I keep getting more and more followers, but it seems like they're not really interested in what I'm writing because they never interact after the follow. I sometimes wonder why they followed. Maybe the fishing, like you said.
That’s the sense I get. People are using notes to fish or bait for my follow or subscribe and once I do, they think they have me hooked and have nothing to do with me again, never commenting or liking my posts again. It’s the old bait and switch game played on all social media.
Yes, the fishing. Sadly.😔
For sure, it’s much more difficult to gain subscribers in many ways since followers became a thing.
This is another confusing aspect of the Substack world. I am onboard with increasing the crosstalk, but every time I look at this stuff I see two unrelated systems crammed into the same web interface.
For this particular area, maybe a clearer ladder of engagement would be helpful? And I have a dirty little secret - I subscribe to some Substacks, I am not sure if I follow any, nor how to check, but there are 112 occurrences of "substack" in the OPML file for my Inoreader. This web/mobile RSS reader offers a fantastic feature set - there are a bunch of Substacks I don't read, but which I do monitor for mentions of various keywords. Inoreader makes that easy.
Another reason I view Substacks through Inoreader is the folders feature. There are some things I always read, but there are a whole folder full of cranks that I would not reward by giving them a free subscription or a follower. Inoreader permits me to quietly observe.
Really? I wasn’t aware of this option. I may have to look into it because there are people who I subscribed to because we agreed on some things but it’s very clear that I disagree with them on many others. But I do like hearing from people I disagree with.
The biggest uncertainty that I have is how followers get counted. I have 2 active Substacks and the stats gives me two different numbers of followers. One is like 800 and the other is 200. Yet my understanding is that they are following my profile generally. So how does that work?
Yes, only one profile.
I genuinely felt like I have no idea how to actually use Substack and I just feel intimidated by using Notes, which is low-key ridiculous, but it's apparently actually "tricky." 😜
Good idea 💡
I completely agree. My Follower count has been going up quite nicely, but it's much harder to get the Subscriber count to move. The positive thing about a Follow, I guess, is that it does mean you haven't lost them completely, and there's still a chance they could go on to read a Post, or even Subscribe at some future point, after they've explored things more fully, but the conversion rate from Followers to Subscribers does seem to be very low... 😎
Substack prioritizes obtaining followers these days. I've noticed that when subscribing to a publication, there's a checkbox to also subscribe to maybe 3 others publications. But the checkbox they added a while back in the subscribe flow for followers contains dozens and dozens of people. Since the idea is to simply hit "Accept all" or whatever it's called, follower numbers are zooming up.
It's very annoying. I already have thousands of "followers" on FB, Twitter, LinkedIn etc who will never enable me to make a living. I don't need another bunch on Substack. I write for a B2B audience so not trying to appeal to casual consumers, who I'm sure will never pay for my content as it's not really that relevant to them. Substack should allow us to turn off the Followers feature.
I wrote about this here:
https://sassone.wordpress.com/2023/09/28/we-need-to-talk-about-substack/
I read all your posts. I agree on most.
Very pertinent questions that warrant answers. As for myself, I'm weighing up the enriching personal experience of writing a book against investing precious creative time on Substack. Bar brief connections, it's a bit like sending sound signals into dark holes, hoping that someone out there picks up the frequency. We shouldn't settle for likes and/or even followers as bellwether for affirming authentic authoring. Yet, the immediacy of Substack is possibly it's biggest draw.
I agree with you here. Followers makes not sense, I never see them either. So whats the point to follow in the first place 🤷♂️
To encourage people to want to subscribe to your newsletter, and not just "follow" it, or find it on search engines, I think this idea can work (maybe other people have spread it before, I don't know).
It is very simple, with 3 steps:
1- You write your post on Substack and send it to your subscribers (everyone can read it and comment).
2- Then you leave about 100 words (the minimum for Google to consider it), and replace everything else with a text or button that says something like this: "This article was visible to subscribers when it was sent".
3- You broadcast the article on Notes (followers won't be able to see the substantive content if they don't subscribe).
Advantages: see https://liderar.substack.com/p/idea-to-get-more-subscribers-from
The danger with notes is if it ends up breeding the same short-form attention span that Substack was meant to be an escape from.
Yes, I have noticed that a lot of similar things I see on other social media is happening here on Notes. It’s becoming more and more like social media.
I agree except that I wouldn't say "it's becoming" social media. I would say it has indeed become that.
In a lot of ways, yes. I have noticed the evolution of language that Substack has had over time. They used to talk about social media as a problem. Making a clear distinction between what the platform does and what social media is. Then they started talking about how they won’t become like social media. Before more recently talking about themselves as “not like other social media”. Clearly implying that they look at themselves as social media.
It's really nice to know that I'm not the only one who has noticed that, Andrew. The evolution of language around the whole social media aspect. You've nailed it.
Probably the biggest irony is that they created a platform for writers and expect people obsessed with words not to notice the language being used.
Good question 🙂
Yes it’s a very fine line; hopefully Substack can find that balance and maintain thoughtful writing as its competitive advantage.
That has already happened. I find myself skimming. I am sick of that. Many Notes are just restacks of other good posts, so that okay.
This is my biggest issue, too. Plus, I find that I often just don't have time for it and so worry that if I'm not posting on Notes then I'm not "engaging" enough and therefore am somehow going to be losing out on readership etc. I don't mind being on there occasionally, and it's a good way to see content being restacked that you may have already missed, but my Substack inbox is already becoming somewhat unmanageable (on top of trying to put my own content out), so trying to find time for Notes too is hard. I have this fear that everyone else is on there, and I'm the one sliding backwards by rarely being on there.
To encourage people to want to subscribe to your newsletter, and not just "follow" it, or find it on search engines, I think this idea can work (maybe other people have spread it before, I don't know).
It is very simple, with 3 steps:
1- You write your post on Substack and send it to your subscribers (everyone can read it and comment).
2- Then you leave about 100 words (the minimum for Google to consider it), and replace everything else with a text or button that says something like this: "This article was visible to subscribers when it was sent".
3- You broadcast the article on Notes (followers won't be able to see the substantive content if they don't subscribe).
Advantages: see https://liderar.substack.com/p/idea-to-get-more-subscribers-from
Notes is fine and all, but I have some points of feedback:
- can I please stop seeing Notes in my feed that are about how great Substack is, or writers talking about writing? I would actually like some "content" in my content, if you know what I mean. And I even hate the word content.
- can we please see a scheduling feature for Notes soon? I want to be consistent, but many days I have my head down in, you know, writing. Every other social media platform allows me to schedule their posts, and it's been the biggest game changer in my ability to focus.
Yes, that does seem to be a consistent problem. So much of Substack seems to be people talking about how to become successful on Substack. It’s one of many reasons that I don’t really do anything like that.
Agreed - Substack used to do workshop series like Grow and Go to help writers become successful on the platform (I was part of Substack Go and it was the catalyst to my Substack growing) - I feel these kind of writers are filling in a gap. It's understandable if a bit unseemly.
I was never lucky enough to be invited into anything like that. At least as far as I can tell. But they are doing something similar. It’s just for video creators. Which seems like an odd thing to do when you are supposedly trying to build a platform for writers.
You can schedule posts on Substack on the publish screen at the bottom
Are you talking about posts, or Notes? I'm talking about Notes. I'll edit it to be more clear.
I would love to see Substack add the ability to schedule notes. I am a bivocational pastor who also has a family. Scheduling the distribution of notes would truly help me and I am sure others reach their audience more frequently.
Oh I meant posts. I have never noticed a way to schedule Notes so far
I'll start soon my newsletter Life Stories Circle and I hope you'll read it. :)
That sounds great. Good luck with it! 😎
You can mute the notes you don't want to see and then the algorithm will stop feeding you those kind.
That is exactly what I'm trying to do with Notes. I've made mine into a place for 'mini content' between Posts, and I publish Microfiction there, as well as facts about the day and other fun things... 😎
Unfortunately, however well the intention, Notes has altered the focus of Substack. In my experience at least, Notes is filled with the same silliness, memes, quicky one liners, and engagement voice tactics that made Twitter so boring.
Sometimes, there's substance, but it's overpowered by the rest of the stuff that (for me) holds no interest.
And now that Substack prioritizes the acquisition of followers over that of subscribers, it seems Substack has become more and more a circle of folks patting each other on the back, the way Twitter polluted itself with the whole follow for follow thing.
I get new followers every day. And you know what? They don't mean a thing. People with zero interest in what I'm doing (at least it seems that way because they never interact) follow me, probably because Substack presents potential followers by the dozens when someone subscribes to a publication.
I'm sure Notes is great for the people you mention in your articles, who are always folks with thousands and thousands of subscribers, but for smaller stacks, and for people like me who aren't into playing the social media game, it falls flat.
Yes, I've been trying to bring some substance to Notes. I post daily Microfiction and mini articles, that I was hoping would attract people to my main publication. But it seems to be very hit and miss whether things are seen or not... 😎
I tried reading your comment, but it was too long—and it didn't have enough high-speed chases or special effects to capture my attention :(
What percentage of Substack readers use Notes? Including Notes in posts and posts in Notes are good ways to drive traffic in both directions. If a Note goes viral, does it become... Notorious?
Notes are good to push information into soft-brained Americans and to demoralize their nation.
Funy 😃
My two cents as someone who’s found Notes to be very beneficial in terms of growth and connection: treat it as the wide open end of your audience funnel. Having followers here negates the need to cross-promote on traditional social media (which throttles the life out of outbound links anyway, so what’s the point?) and means you can “market” your publication directly to people with a far greater chance of converting into subscribers. I’ve done almost zero external promotion for my publications and my audience has grown in leaps and bounds over the last 8 or so months. I’m a big fan of anything that helps me avoid having to do extra promo work online.
Same here David. I seem to attract hundreds of new subs each month and I'm not even on social media. I just write and use notes.
Exactly.
If Notes is so great, why the slobbering promotion?
We are all doing each other's laundry. All my readers came from elsewhere. The writers in my circle all subscribe to one another. Every now and there is a pointless flame war. If Notes disappeared tomorrow, I don't think we would miss it after a week or two.
I haven't quite gotten the hang of notes yet. I think that, if I'm not mistaken, it's mostly subscribers seeing them, if anyone. And I think I don't have enough subscribers (about 300) to see them. So I usually get little or no engagement when I post notes at this point. But looking forward to a day when I do!
If other users have their View set to explore, you’ll pop up. (If it is set on ‘following’ people will only see who they personally follow)
Thank you so much to the Substack community for all the support on Notes. It's my favorite way to chat with everybody and test out ideas. Plus it's a great way to share what you're reading and support other writers. Zero downside.
Yes, I love supporting other writers on there, too, and Restacking things I've enjoyed... 😎
I will be referring this comment to fact-checkers.
Thanks! I will be posting more notes, now. What a grand idea to make video notes as well. Success and meaningful connections to you all. 😊
Thanks! Success and meaningful connections to you, too... 😎
This is very helpful. I am beginning to get my bearings in this wonderful maze called "Substack". The people here are complicated in their simplicity. No one is trying too hard to impress, and yet, they still impress.
It is like coming home, after turbulent times, from the cold to a place where one can be oneself, and it is okay.
One can find their little corner, spread their blank canvas and create.
"One can find their little corner, spread their blank canvas and create."
That is such a great way of describing it! There is absolutely room for everyone to thrive here and find an audience for their work. Good luck with your writing... 😎
Thanx Chris
I need a straightforward answer to this question: when I post something to Notes. who sees it? How is my list of Substack subscribers related to the set of people who see my Notes?
That is a great question. My understanding, is that when you post a Note, there is the potential for your Subscribers and Followers to see it if they are using Notes, as well as the wider Substack Community if they have their Notes on the Explore setting. If someone engages with your Note, and Likes it or Comments or whatever, there is then more chance it will be shown to their Subscribers/Followers and will start to move out further and be seen by more people. But I'm really not sure how it prioritises Notes in the Feed for people, because some of mine get seen and some don't. A lot of it seems to be just luck, and catching people at the right time... 😎
Good advice 🙂
I do need to use Notes but ain't got enough highfalutin words to share 😞
I love notes. Being able to share my posts directly to people within the same app suits me fine.
Not everyone wants to be a subscriber and have their email inboxes stuffed full all the time. Following people on here and then reading their stuff in-app is far more enjoyable.
Yes I enjoy notes too ☺️
Bottom line is - you can take your subscribers with you when you leave Substack, but you can't take your followers with you. Substack is just trying to lock everyone into the platform. There are alternative platforms out there that don't do this. Substack needs to listen to its users who are not happy with the followers feature. At the very least, we should be given stats on how many followers are being converted into subscribers - and we should also be allowed to opt out of having followers. Are you listening Hamish?
I think Substack has a lot of potential, depending on algorithms, self-promotion, and whether you bring true value to your audience. I specialize in the three passions I have developed over decades, and have thus created three publications in totally different niches... Yet, they work in synergy together for a successful life! I am sharing, then we discuss.
Thanks for the shout, Team!
A follower ain't a suscriber
I love using Notes. I think it's laid out well and simple to use, with some great Tools for formatting and things. I share Microfiction on there most days, and fun facts and jokes, if anyone is interested. I also Restack lots of great Posts from other writers you might have missed... 😎
...it is funny but notes seems to be an anti-subscriber tool for so many...now folks will follow instead...change always comes...but is it valuable?...
This whole thing just baffles me. I would love to have comments (ie text from people) on stories, but this Comment vs. Note business seems like it adds a lot of complexity to no good purpose. I guess a Note is ... a miniature story without the full editor and which doesn't clutter one's archive? LinkedIn does something similar to this, just posting a URL or quick comment is one thing, full featured stories are another. What makes Substack Comments/Notes so disagreeable is the lack of differentiation - it's not clear which one to use when, and there are multiple ways to approach reading/writing them. Even now, I'm making a Comment, but there's a little checkbox down below to "Also share a note".
And the gushing cheer leading articles (or are they notes?) which invoke every other social network under the sun, without clearly explaining what the heck is going on are NOT helpful.
Maybe this IS really cool ... but I sat with a pad and pencil trying to figure it out a couple months ago, and speaking as someone who's programmed the APIs for LinkedIn, Twitter, Telegram, etc, I just finally gave up in total annoyance.
I enjoy using Notes to preview upcoming posts and gauge interest in future one's as well.
For example, I was considering starting a new series where I explored common misconceptions surrounding Jungian theories (e.g. archetypes, the shadow, introversion/extraversion). I asked for feedback on Notes and got a great response.
Since launching the first installment (https://www.theartemisian.com/p/archetypes-are-more-than-mythic-figures), it has become one of the most popular posts on my publication.
I recommend giving Notes a try in this capacity, it's a great way to engage with your reader base!
I would like to author something with you. My last post—from forever and ever ago—used Jungian shadow theory as a lens through which I thought about literature.
It's a bit like inbuilt Twitter feed as a distribution channel for your long form writing...
Substack's nestling of social network with the newsletter business, is certainly smart but the rush will be about becoming another noisy social network.
Very interesting..
Really good stuff. Thanks! I find myself doing more and more with Notes ... On a side note, I'd love to see Substack introduce the ability to sell digital goods and do livestreams like Patreon ...
Thanks for the ongoing support for the community 💪
I write notes and I've had good luck with it. I like writing notes. I just wonder is it better to restack or restack with a note? Does anyone know?
Interesting to read the comments - and to note how there seems to be way less toxicity underpinning different points of view compared with other platforms.
Feature Request: Ability to set Notes so that replies are subscribers only (so it includes being open to free subscribers). Not "public" or "paid subscribers only" which are the two current options. And the ability to make this the default rather than have to set it on a note by note basis. It would encourage subscribers and increase engagement for people's Substacks. I thought that was the whole point. Instead of Notes being a pale imitation of what Twitter once was.
I’m finding it hard to get connections with notes! 📝 is there an algorithm I need you to work with? I love the notes and enjoy connecting to others. Not sure how to get connection back 😅
https://gofund.me/c8c27cf7
Bestselling author mansplained it to me like this: I'm for anything that distracts would-be writers from working on a book that might one day compete for shelf space/reader dollars with my titles.
The best suggestions to be an integral part of substack community and collaborate with an array of experts from diverse backgrounds.
Like and comment follow I'll do back x2
Feature Request: The ability to schedule Notes. Pretty please.
As with all social media sites, there's clearly a winning strategy. Not so great for those who just want to "shut up and write", but unfortunately the idea of "Adapt or Die" has never quite been uprooted from society.
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When I initially found Notes to be confusing and unhelpful, I thought it was just me being old-fashioned/resistant to change. But reading the comments on this page (73 at the time of writing this one), the overwhelming majority express a similar dislike for Notes, coupled with solid reasons.
Substack, please take note (see what I did there).
So I started using notes a few days ago and somehow it makes me sad. It’s giving “yet another social media where we should outsmart the algorithms to be seen”, and as much as I like the idea of growing my audience, trying to achieve this by posting “tweets” and pictures and videos of anything and everything does not feel remotely right.
I joined Substack because I was craving substantial, well thought-thought-out content. I try to produce this kind of content here, and I subscribe to people who do the same. Substack has been my escape from social media for more than a year now and, ironically, now I am supposed to treat it like social media :(
It seems from the comments section that no one likes notes!
Hi, Everyone! This is my first time I am writing "nothing" on Substack.
I'm here today, just to say"Hi"!
Catch you later.
Cheers!
Andrea
I can add a subscriber to my Substack by putting their email address in my subscriber list. The don't have to do anything. But is there an analogous way to enroll someone in my Notes that requires no action on their part?
No
That's definitely a drawback of Notes, then.
They need to follow you, and you do not have their emails.
Even if I have someone's email, I can't subscribe for them. I have to ask the person to take action on their own to subscribe, it seems. That's a real disadvantage, especially compared with Substack itself.
Yes, at least in Europe and other countries.
It seems that Substack has a preference for followings...
Notes is a complicated feature. Followers is not something I would prefer in substack more than a subscriber.
The more substack want to be Twitter, it is losing focus.
I really want to know where the numbers comes from, because I only see "followers" out of my notes, not subscribers.
I enjoy Notes, I had never seen the point of twitter but Notes I get. To be fair I think I got a bit lucky to find some really cool people to bounce off of and I get to share stuff I find interesting or amusing with no pressure
I must say I have seen the conversion rate from Notes diminish in the last couple of months
Has if really only been a year that Notes has existed? It feels like much longer.
im not able to share my notes on my ig story 🧐