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Carter Kilmann's avatar

Hey everyone! Happy Thursday - quick question for the general group: do you update your email header often? Or do you pretty much leave it be?

I run an investing newsletter at www.stockduediligence.com - in the header, I invited people to submit stock ideas (as a lead generator). What do you include in your header?

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Lloyd Lemons's avatar

I'm going to start including links to my Sections in my email header. Easier for reader to find them.

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moviewise 🎟's avatar

Great idea! Thank you for sharing this.

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Jack Kelly's avatar

Hey Carter, I don't use a header/footer. How do you typically use yours/what purpose does it fulfill for you?

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Rishikesh Sreehari's avatar

Same doubt here, I don't know why I should use it.

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Carter Kilmann's avatar

I was opposed at first, but it helps introduce the newsletter when subscribers forward it to other people. It also has a link to a Typeform survey that allows readers to fill send in stock recommendations for analysis. I've used this to gain additional subs.

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Jack Kelly's avatar

Thanks Carter that's interesting. I think at my audience engages more directly from social media and isn't using email sharing--they're more likely to just send a link around. But that's a good note as my email list grows, and a fun way to implement a call to action.

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Joan DeMartin's avatar

Even though I haven’t written even my first newsletter yet, I think a short header and footer is important to lead people in and then encourage them to share/subscribe at the end. I copied the format of Dan Rather’s newsletter, Steady

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Ramona Grigg's avatar

I have no idea how to use the header but I would like to learn. What is the purpose?

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Carter Kilmann's avatar

I think it helps introduce the newsletter when subscribers forward it to other people. I incorporated a link to a Typeform survey that allows readers to send in stock recommendations for analysis, which has helped me gain additional subs.

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