Email header and footer can be used to encourage people to subscribe. You can explain subscriber benefits, write a personal note, or link them to previews of old paid posts. It can be useful to change these up semi-regularly so readers don’t just gloss over the message.
Some inspiration:
Platformer has a photo header that they link directly to their main publication page https://www.platformer.news/
I put a header/banner on my email that reads "New post from The Water Is So Wide. To read on the website, click here." Clicking on "here" takes them to the website, which makes for easier reading (and looks better).
I’ve never used the header/footer features. Would love some ideas on how to take advantage of them. Thanks!
Hey Elliot,
Email header and footer can be used to encourage people to subscribe. You can explain subscriber benefits, write a personal note, or link them to previews of old paid posts. It can be useful to change these up semi-regularly so readers don’t just gloss over the message.
Some inspiration:
Platformer has a photo header that they link directly to their main publication page https://www.platformer.news/
Thank you, Katie. I’ll check it out.
I put a header/banner on my email that reads "New post from The Water Is So Wide. To read on the website, click here." Clicking on "here" takes them to the website, which makes for easier reading (and looks better).
Thank you Julie, another great idea! 🙏