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Andi ... good for you for focusing on your About Page. It has been said that newsletters subscribers subscribe to YOU, the newsletter author. Your About Page is key to them knowing you ... it's also one of the hardest things to write ... everyone struggles with it. My advice is to read as many as you can find and let them give you ideas for your own. Read fiction and non-fiction, in your genre and outside. Notice what draws you in.

Rewriting you About Page is also good exercise for clarifying what you want to write about and what your vision is for your newsletter. Best wishes!

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