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Genuinely curious: if you think notes is a failure, what does success look like for it? From my perspective, it seems like more and more folks are using it all the time, and it’s certainly helping me discover people I’m interested in hearing from and connecting with. That seems like quite the success to me.

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They haven’t figured out the right algorithm formula yet. It can become what they want it to be ‘new Twitter’ if they get it right.

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Ok so I think you missed the point. They do NOT want to be Twitter or other social media. Other social media goal is to attract a crowd to serve ads so the company profits. Substack is crowdsourced as well as crowdfunded. The artists/writers get paid direct what they're worth instead of a label gets the money and distributes as they see fit.

You are right though; as a money grab for Substack itself, Notes is a failure!

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I think the problem is that Substack is focused too much on getting big names to move to Substack and have not set up a system where aspiring writers have much of a chance of growing and making money at the same time. If they introduced a microcurrency where you could buy "Stackers" (someone can do better than that) that allow people to purchase one off reads or subscribe at very low prices it wouldn't hurt anyone and would give the small guy a chance. Furthermore, the email sign up is 10 years old, they need a modern, phonebased quick sign up, subscribe, buy micro currency,etc with two clicks. .

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