What you get when you start a Substack publication

Until today, we’ve never written a proper overview of all the things you get when you create a Substack publication. Allow us to rectify that. What follows is a list of Substack’s features for subscription publishing.

In short: Substack is an all-in-one personal publishing platform.

In long: Substack gives you a website, an email newsletter, and a home for your podcast. Also included: welcome page, home page, archive, about page, community features, leaderboards, customer support, mailing list, payments, monthly and annual subscriptions, group subscriptions, gift subscriptions, complimentary subscriptions, rich media, and analytics.

Remember: all this is free. We only make money when you make money, by taking a cut of subscription revenue once you decide to turn on payments. It’s win-win.  

More details, with examples, below!

Welcome page

This is what people see when they visit your Substack site for the first time. We hope they will enter their email address to sign up to your mailing list, but we also make it easy for them to skip straight to the content if they want.

Example from Written Out, by Kelsey McKinney

Home page

On this page, people can see your most recent posts in reverse chronological order (just like a blog). Subscriber-only posts show up as stubs to non-paying readers.

Example from Paper View, by Andrea Long Chu

Archive

This lists all your posts by date and indicates which ones are public and which ones are only for paying subscribers.

Example from The Shatner Chatner, by Daniel Ortberg

About page

Here you can flesh out your pitch to subscribers and explain what’s so great about your newsletter.

Example from Popular Information, by Judd Legum

Leaderboards

A list of the top posts (by subscriber “likes”), top paid publications (by gross revenue), and top free publications (by active readership). The leaderboards help readers discover great publications, and they help publishers find new readers. See them at substack.com.

Publish free or subscriber-only posts

Each time you publish a post, you choose if it’s free for everyone or only for paying subscribers.

Schedule posts

Choose when your post will be published.

Community features

If you have community features enabled (via settings), readers can “like” your posts, which influences what appears on the “top posts” leaderboard. Paying subscribers can also participate in the comments under your posts. Even without these features enabled, though, readers can still reply to your newsletters and you’ll get those messages in your inbox.

Also, we’ve introduced discussion threads, where you can host conversations with your community. Threads can be open to anyone on your mailing list, or only for paying subscribers.

Podcasting

Upload an MP3 file or record directly into the editor. Click “Publish” and your episode (free or subscriber-only) will go everywhere: to your mailing list, your site, and into all the podcast players. Substack is the simplest way to distribute your podcast, and it comes tied to a mailing list and the best monetization option: subscriptions.

Customer support

If people encounter problems with their credit cards or logins – or whatever else comes up – we solve the problems on your behalf via support@substack.com.

Mailing list

You can build a mailing list through Substack and take it with you at any time. If you already have a mailing list, you can import it via settings with the click of a button.

Payments

Once you’ve connected a Stripe account to Substack, we manage your payments reliably and securely. Payments arrive in your bank account within 48 hours of each transaction.

Annual and monthly subscriptions

Your subscribers can subscribe monthly or annually. It’s a good idea to offer annual subscriptions at a discount.

Group subscriptions

If you think that organizations, companies, or other institutions might want to buy multiple subscriptions for their members, you can sell group subscriptions. An administrator can sign up and pay for multiple subscriptions through a special page on your Substack site.

Gift subscriptions

Anyone can buy gift subscriptions to your publication for their friends via your.substack.com/gift.

Complimentary subscriptions

As a publisher, you can give free subscriptions to whoever you want via the settings page in your dashboard.

Rich media

It’s easy to embed YouTube and Vimeo videos, Spotify tracks, and tweets into your posts. Just copy-and-paste the relevant URLs and the embeds will appear like magic. You can also drag-and-drop images and gifs.

Example from S/FJ by Sasha Frere-Jones

Analytics

Our suite of custom analytics shows you how many times your posts are being read, where your subscribers are coming from, who your most active readers are, how much money you’re making, and much more.

UPDATES

Also now available:

  • Embeddable subscribe forms (find via settings)

  • Tracking pixels for Google Analytics, Facebook, and Twitter (find via settings)

  • Ability to embed Instagram images in posts

  • Self-serve special offers: set up discounts and free trials from your dashboard (more details)

Got questions? Suggestions? Please leave your feedback in the comments.